Splitit vs StoneCo
Splitit vs StoneCo, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Splitit is on 51/100 and StoneCo on 67/100.
Where each one leads
Splitit
- agent readiness: 55/100 against 21/100
- domain rating: 73/100 against 53/100
- headcount growth: +8.3% against +3.3%
StoneCo
- positive user sentiment: 25% positive against 17% positive
- our overall score: 67/100 against 51/100
- headcount: 13,867 against 96
- funding raised: $1.5B against $298M
- LinkedIn following: 2,482,372 against 14,516
At a glance
| Measure | Splitit | StoneCo |
|---|---|---|
| What it is | Splitit offers a merchant-branded Installments-as-a-Service platform for Buy Now, Pay Later solutions. | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, BNPL, Payments, Digital Payments | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2009 | 2012 |
| Headquarters | New York, United States | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Splitit | StoneCo |
|---|---|---|
| Employees | 96 | 13,867 |
| Headcount growthLast 12 months | +8.3% | +3.3% |
| Total funding | $298M | $1.5B |
| Latest round | Post-IPO | IPO |
| LinkedIn followers | 14,516 | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Splitit | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 51/100 | 67/100 |
| Traction | 60/100 | 60/100 |
| Team | 80/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 34/100 | 35/100 |
| Quality | 45/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Splitit | StoneCo |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Splitit | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 2 negative across 6 threads | 1 positive, 3 negative across 4 threads |
“I was taking advantage of the offer with Google where you can trade in a phone and get a new pixel 8a and 2 man credit, for only 4 man. Anyways, at checkout they had the option to use the service known as splitit. Where for zero fee they sp”r/JapanFinance
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
Splitit vs StoneCo: common questions
Which is better, Splitit or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Splitit and StoneCo compare on the numbers?
Splitit leads on agent readiness (55/100 against 21/100), domain rating (73/100 against 53/100), headcount growth (+8.3% against +3.3%). StoneCo leads on positive user sentiment (25% positive against 17% positive), our overall score (67/100 against 51/100), headcount (13,867 against 96), funding raised ($1.5B against $298M), LinkedIn following (2,482,372 against 14,516).
What do real users say about Splitit and StoneCo?
Splitit: 1 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/JapanFinance. StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full Splitit review and pricing or the StoneCo review and pricing. You can also browse other Splitit alternatives we track.