Shopify vs WooCommerce (Automattic)
Shopify vs WooCommerce (Automattic), compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Shopify is on 78/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Shopify
- headcount: 28,166 against 207
- LinkedIn following: 1,077,189 against 47,166
WooCommerce (Automattic)
- funding raised: $816M against $122M
At a glance
| Measure | Shopify | WooCommerce (Automattic) |
|---|---|---|
| What it is | Shopify provides a leading e-commerce platform that enables businesses of all sizes to create online stores, manage products, process payments, and fulfill orders, simplifying digital sales globally. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce Platform, Online Retail, Payments, Point of Sale | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | SaaS | Platform |
| Founded | 2006 | 2011 |
| Headquarters | Ottawa, Canada | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Shopify | WooCommerce (Automattic) |
|---|---|---|
| Employees | 28,166 | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | $122M | $816M |
| Latest round | Series C | Series E |
| Valuation | $1.0B | $7.5B |
| LinkedIn followers | 1,077,189 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Shopify | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 78/100 | 76/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 20/100 | 13/100 |
| Search visibility | 66/100 | 39/100 |
| Quality | 94/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Shopify | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Shopify | WordPress |
| Frameworks | Tailwind CSS | Not detected |
| Open source | Yes | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Shopify | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Shopify vs WooCommerce (Automattic): common questions
Which is better, Shopify or WooCommerce (Automattic)?
On our 0-100 score Shopify rates higher (78/100 against 76/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Shopify and WooCommerce (Automattic) compare on the numbers?
Shopify leads on headcount (28,166 against 207), LinkedIn following (1,077,189 against 47,166). WooCommerce (Automattic) leads on funding raised ($816M against $122M).
Read the full Shopify review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Shopify alternatives we track.