Serval vs ServiceNow
Serval vs ServiceNow, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Serval is on 51/100 and ServiceNow on 72/100.
Where each one leads
Serval
- agent readiness: 46/100 against 25/100
- funding raised: $127M against $69.0M
ServiceNow
- our overall score: 72/100 against 51/100
- domain rating: 87/100 against 38/100
- headcount: 29,187 against 131
At a glance
| Measure | Serval | ServiceNow |
|---|---|---|
| What it is | AI-native IT service management platform automating enterprise workflows with intelligent agents. | Enterprise cloud software platform for service management and digital transformation. |
| Category | AI Agent, Agentic AI, IT Service Management, Workflow Automation | Enterprise Software, IT Service Management (ITSM), Digital Workflow Platform, Cloud-based Workflow Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2024 | 2003 |
| Headquarters | San Francisco, United States | Santa Clara, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Serval | ServiceNow |
|---|---|---|
| Employees | 131 | 29,187 |
| Headcount growthLast 12 months | +317.8% | Not published |
| Total funding | $127M | $69.0M |
| Latest round | Series B | Private Equity |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 12,284 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Serval | ServiceNow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 51/100 | 72/100 |
| Traction | 60/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 34/100 | 25/100 |
| Quality | 45/100 | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 38/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Serval | ServiceNow |
|---|---|---|
| Hosting | Not detected | AWS |
| CMS | Framer | Not detected |
| Analytics | Google Tag Manager | Not detected |
Serval vs ServiceNow: common questions
Which is better, Serval or ServiceNow?
On our 0-100 score ServiceNow rates higher (72/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Serval and ServiceNow compare on the numbers?
Serval leads on agent readiness (46/100 against 25/100), funding raised ($127M against $69.0M). ServiceNow leads on our overall score (72/100 against 51/100), domain rating (87/100 against 38/100), headcount (29,187 against 131).
Read the full Serval review and pricing or the ServiceNow review and pricing. You can also browse other Serval alternatives we track.