Root vs Root Insurance
Root vs Root Insurance, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Root is on 63/100 and Root Insurance on 61/100.
At a glance
| Measure | Root | Root Insurance |
|---|---|---|
| What it is | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. | Root Insurance is a technology company revolutionizing car insurance through data science and automation. |
| Category | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance | InsurTech, Auto Insurance, Renters Insurance, Homeowners Insurance |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | platform | Software |
| Founded | 2015 | 2015 |
| Headquarters | Columbus, United States | Columbus, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Root | Root Insurance |
|---|---|---|
| Employees | 1,197 | 1,188 |
| Headcount growthLast 12 months | +4.2% | Not published |
| Total funding | $1.4B | $1.6B |
| Latest round | Debt | Debt |
| Valuation | Not published | $7 |
| LinkedIn followers | 52,266 | 51,959 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Root | Root Insurance |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 61/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 32/100 | 23/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (33/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Root | Root Insurance |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Gatsby | Gatsby |
| Analytics | Google Tag Manager, Microsoft Clarity | Google Tag Manager, Microsoft Clarity |
Root vs Root Insurance: common questions
Which is better, Root or Root Insurance?
On our 0-100 score Root rates higher (63/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
Read the full Root review and pricing or the Root Insurance review and pricing. You can also browse other Root alternatives we track.