Reel vs Refex Group
Reel vs Refex Group, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Reel is on 60/100 and Refex Group on 32/100.
Where each one leads
Reel
- our overall score: 60/100 against 32/100
- agent readiness: 42/100 against 21/100
- domain rating: 36/100 against 1/100
Refex Group
- funding raised: $9.3B against $22.3M
At a glance
| Measure | Reel | Refex Group |
|---|---|---|
| What it is | Accelerating the energy transition by making renewable energy predictable for businesses and profitable for producers. | Diversified Indian conglomerate focused on sustainability across energy, infrastructure, life sciences, and emerging technologies. |
| Category | Energy, Renewable Energy, Fintech, Energy & Climate Tech | Refrigerant Gases, Ash Management, Green Mobility, Power Solutions |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software | hardware | services | marketplace | platform |
| Founded | 2020 | 2002 |
| Headquarters | Copenhagen, Denmark | Chennai, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Reel | Refex Group |
|---|---|---|
| Employees | 58 | Not published |
| Total funding | $22.3M | $9.3B |
| Latest round | Series A | Preferential Issue |
| LinkedIn followers | 8,253 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Reel | Refex Group |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 32/100 |
| Traction | 54/100 | 40/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 40/100 | 6/100 |
| Quality | 68/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 36/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Reel | Refex Group |
|---|---|---|
| CMS | Framer | Not detected |
Reel vs Refex Group: common questions
Which is better, Reel or Refex Group?
On our 0-100 score Reel rates higher (60/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Reel and Refex Group compare on the numbers?
Reel leads on our overall score (60/100 against 32/100), agent readiness (42/100 against 21/100), domain rating (36/100 against 1/100). Refex Group leads on funding raised ($9.3B against $22.3M).
Read the full Reel review and pricing or the Refex Group review and pricing. You can also browse other Reel alternatives we track.

