Pop Mart vs Whatnot
Pop Mart vs Whatnot, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Pop Mart is on 50/100 and Whatnot on 54/100.
Where each one leads
Pop Mart
Leads on none of the measures we hold for both companies.
Whatnot
- our overall score: 54/100 against 50/100
- domain rating: 86/100 against 74/100
At a glance
| Measure | Pop Mart | Whatnot |
|---|---|---|
| What it is | Global designer toy and blind box collectible company. | Whatnot is a livestream shopping platform and marketplace where users can buy and sell collectibles and other goods through live video auctions. |
| Category | Consumer App, Creator Economy, E-commerce, Marketplace | Live Shopping, Marketplace, Social Commerce, E-commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2010 | 2019 |
| Headquarters | Beijing, China | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Pop Mart | Whatnot |
|---|---|---|
| Total funding | $1.1B | $1.0B |
| Latest round | Not published | Series G |
| Valuation | Not published | $20B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Pop Mart | Whatnot |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 54/100 |
| Traction | Not published | 40/100 |
| Search visibility | 3/100 | Not published |
| Quality | Not published | 80/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Pop Mart | Whatnot |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Pop Mart | Whatnot |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 3 negative across 5 threads |
“To give a bit of context , the seller was upset that a bag that she ran at $1 was sold at only $119. The handbag was new with tags and as she mentions in the video she thought the 13 people that said yes to the handbag would make the bag go”r/whatnotapp
Pop Mart vs Whatnot: common questions
Which is better, Pop Mart or Whatnot?
On our 0-100 score Whatnot rates higher (54/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Pop Mart and Whatnot compare on the numbers?
Whatnot leads on our overall score (54/100 against 50/100), domain rating (86/100 against 74/100).
What do real users say about Pop Mart and Whatnot?
Whatnot: 0 positive and 3 negative mentions across 5 Reddit threads we track, mostly in r/whatnotapp.
Read the full Pop Mart review and pricing or the Whatnot review and pricing. You can also browse other Pop Mart alternatives we track.