Whatnot

WhatnotWhatnot
Whatnot

Whatnot

Whatnot is a livestream shopping platform and marketplace where users can buy and sell collectibles and other goods through live video auctions.

DR 862019ActiveLos Angeles, United States
Rate

About

Whatnot is a digital marketplace and live-stream shopping platform that enables users to buy and sell items in online video auctions. The platform started with collectibles like Funko Pop figures and has expanded to hundreds of categories including trading cards, sneakers, vinyl, designer handbags, and fresh food. Whatnot aims to bring the excitement of in-person collector experiences online, connecting buyers and sellers through interactive live shows and real-time chat.
Frequently asked

What does Whatnot do?

Whatnot is a digital marketplace and live-stream shopping platform that enables users to buy and sell items in online video auctions. The platform started with collectibles like Funko Pop figures and has expanded to hundreds of categories including trading cards, sneakers, vinyl, designer handbags, and fresh food. Whatnot aims to bring the excitement of in-person collector experiences online, connecting buyers and sellers through interactive live shows and real-time chat.

Is Whatnot trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Whatnot is 95 out of 100, based on site security posture and privacy practices.

What is Whatnot's valuation?

StartupHub estimates Whatnot's effective valuation at $20.3B (range $14.2B to $26.4B, 40% confidence), based on comparable companies in the sector.

How much funding has Whatnot raised?

Whatnot has raised a total of $1.0B in funding. The most recent round on record is Series G.

Where is Whatnot headquartered?

Whatnot is headquartered in Los Angeles, United States.

When was Whatnot founded?

Whatnot was founded in 2019.

What industry does Whatnot operate in?

Whatnot operates in Live Shopping, Marketplace, Social Commerce, E-commerce, Collectibles, Video Commerce.

Comments
(5)
0 positive2 mixed3 negative
Reddit
r/whatnotappu/Kabertan_Aug 5, 2026Mixed

To give a bit of context , the seller was upset that a bag that she ran at $1 was sold at only $119. The handbag was new with tags and as she mentions in the video she thought the 13 people that said yes to the handbag would make the bag go…

View on Reddit
Reddit
r/whatnotappu/EntireService4339Jul 27, 2026Mixed

Hey there - Just recently learned about WhatNot. I have visited the site and explored it and watched some auctions happen. I noticed sometimes people were buying items at a price similar to what it would retail for. Curious on people's opin…

View on Reddit
Reddit
r/whatnotappu/Sweaty-Original-8111Jul 1, 2026Negative

sellers like this are ruining whatnot. The biggest cry baby on whatnot. Crying about prices when he decides to start at $1 and then say that the customer is ruining whatnot. No you are. This channel likes to start at $1 and then make people…

View on Reddit
Reddit
r/whatnotappu/CategoryLow3777Oct 6, 2025Negative

This is what Whatnot has become…. Wasted selling nothing… this is why no one respects this app.

View on Reddit
Reddit
r/PokemonTCGu/BiggseeyFeb 4, 2025Negative

Whatnot streamer caught resealing packs. Not my video, saw it over on the whatnot sub. Enjoy your daily dose of cringe.

View on Reddit

Some comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.