Plend vs Upgrade
Plend vs Upgrade, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Plend is on 53/100 and Upgrade on 62/100.
Where each one leads
Plend
- headcount: 26 against 16
- LinkedIn following: 4,800 against 58
Upgrade
- our overall score: 62/100 against 53/100
- agent readiness: 51/100 against 36/100
- domain rating: 77/100 against 36/100
- funding raised: $871M against $62.7M
At a glance
| Measure | Plend | Upgrade |
|---|---|---|
| What it is | Responsible lender tackling financial exclusion in the UK. | Consumer credit and mobile banking platform offering personal loans, credit cards, and checking accounts. |
| Category | Fintech, Lending, Financial Inclusion, Consumer Lending | Fintech, Lending, Neobank, Credit Cards |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2020 | 2016 |
| Headquarters | London, United Kingdom | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Plend | Upgrade |
|---|---|---|
| Employees | 26 | 16 |
| Total funding | $62.7M | $871M |
| Latest round | Funding Round | Not published |
| Valuation | Not published | $6K |
| LinkedIn followers | 4,800 | 58 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Plend | Upgrade |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 62/100 |
| Traction | 53/100 | 52/100 |
| Team | 30/100 | 30/100 |
| Search visibility | 32/100 | 25/100 |
| Quality | 62/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 36/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Plend | Upgrade |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Bootstrap |
| Support stack | Intercom, Zendesk | Not detected |
Plend vs Upgrade: common questions
Which is better, Plend or Upgrade?
On our 0-100 score Upgrade rates higher (62/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Plend and Upgrade compare on the numbers?
Plend leads on headcount (26 against 16), LinkedIn following (4,800 against 58). Upgrade leads on our overall score (62/100 against 53/100), agent readiness (51/100 against 36/100), domain rating (77/100 against 36/100), funding raised ($871M against $62.7M).
Read the full Plend review and pricing or the Upgrade review and pricing. You can also browse other Plend alternatives we track.