Plaid vs Unit
Plaid vs Unit, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Plaid is on 70/100 and Unit on 69/100.
Where each one leads
Plaid
- domain rating: 86/100 against 62/100
- headcount: 1,501 against 270
- headcount growth: +87.5% against +20.7%
- funding raised: $734M against $170M
- LinkedIn following: 245,610 against 19,175
Unit
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Plaid | Unit |
|---|---|---|
| What it is | Plaid provides a data transfer network powering fintech and digital finance products. | Financial infrastructure platform for tech companies to store, move, and lend money. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Banking, Embedded Finance, Payments |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2013 | 2019 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Plaid | Unit |
|---|---|---|
| Employees | 1,501 | 270 |
| Headcount growthLast 12 months | +87.5% | +20.7% |
| Total funding | $734M | $170M |
| Latest round | Not published | Series C |
| Valuation | $13B | $1.2B |
| LinkedIn followers | 245,610 | 19,175 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Plaid | Unit |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 69/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 54/100 | 41/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 62/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Plaid | Unit |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Bootstrap | Tailwind CSS |
| Analytics | Segment | Google Tag Manager, Hotjar |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
Plaid vs Unit: common questions
Which is better, Plaid or Unit?
On our 0-100 score Plaid rates higher (70/100 against 69/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Plaid and Unit compare on the numbers?
Plaid leads on domain rating (86/100 against 62/100), headcount (1,501 against 270), headcount growth (+87.5% against +20.7%), funding raised ($734M against $170M), LinkedIn following (245,610 against 19,175).
Read the full Plaid review and pricing or the Unit review and pricing. You can also browse other Plaid alternatives we track.