Nu (Nubank) vs Upgrade
Nu (Nubank) vs Upgrade, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nu (Nubank) is on 71/100 and Upgrade on 62/100.
Where each one leads
Nu (Nubank)
- our overall score: 71/100 against 62/100
- headcount: 12,040 against 16
- funding raised: $4.3B against $871M
- LinkedIn following: 5,983,616 against 58
Upgrade
- agent readiness: 51/100 against 45/100
At a glance
| Measure | Nu (Nubank) | Upgrade |
|---|---|---|
| What it is | Largest independent digital bank in Latin America, offering credit cards, accounts, loans, and insurance via a mobile app. | Consumer credit and mobile banking platform offering personal loans, credit cards, and checking accounts. |
| Category | Fintech, Neobank, Digital Payments, Lending | Fintech, Lending, Neobank, Credit Cards |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2013 | 2016 |
| Headquarters | São Paulo, Brazil | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Nu (Nubank) | Upgrade |
|---|---|---|
| Employees | 12,040 | 16 |
| Headcount growthLast 12 months | +12.9% | Not published |
| Total funding | $4.3B | $871M |
| Latest round | IPO | Not published |
| Valuation | $42B | $6K |
| LinkedIn followers | 5,983,616 | 58 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nu (Nubank) | Upgrade |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 71/100 | 62/100 |
| Traction | 60/100 | 52/100 |
| Team | 30/100 | 30/100 |
| Search visibility | 33/100 | 25/100 |
| Quality | 90/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nu (Nubank) | Upgrade |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Not detected |
| Frameworks | Next.js | Next.js, Bootstrap |
| Analytics | Google Tag Manager | Not detected |
Nu (Nubank) vs Upgrade: common questions
Which is better, Nu (Nubank) or Upgrade?
On our 0-100 score Nu (Nubank) rates higher (71/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Nu (Nubank) and Upgrade compare on the numbers?
Nu (Nubank) leads on our overall score (71/100 against 62/100), headcount (12,040 against 16), funding raised ($4.3B against $871M), LinkedIn following (5,983,616 against 58). Upgrade leads on agent readiness (51/100 against 45/100).
Read the full Nu (Nubank) review and pricing or the Upgrade review and pricing. You can also browse other Nu (Nubank) alternatives we track.