Konga vs WooCommerce (Automattic)
Konga vs WooCommerce (Automattic), compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Konga is on 55/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Konga
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 55/100
- agent readiness: 53/100 against 25/100
- domain rating: 92/100 against 73/100
- funding raised: $816M against $78.5M
At a glance
| Measure | Konga | WooCommerce (Automattic) |
|---|---|---|
| What it is | Nigerian e-commerce platform offering retail, marketplace, logistics, and payment services. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Marketplace, Logistics, Fintech | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2C | B2B2C | B2B |
| Offering | Marketplace | platform | services | Platform |
| Founded | 2012 | 2011 |
| Headquarters | Lagos, Nigeria | San Francisco, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Konga | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | $78.5M | $816M |
| Latest round | Series C | Series E |
| Valuation | $200M | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Konga | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 76/100 |
| Traction | 39/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 13/100 | 39/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Konga | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS, Graphql | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Konga | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Konga vs WooCommerce (Automattic): common questions
Which is better, Konga or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Konga and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 55/100), agent readiness (53/100 against 25/100), domain rating (92/100 against 73/100), funding raised ($816M against $78.5M).
Read the full Konga review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Konga alternatives we track.