JIRA Service Management vs ServiceNow
JIRA Service Management vs ServiceNow, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: JIRA Service Management is on 28/100 and ServiceNow on 72/100.
Where each one leads
JIRA Service Management
- agent readiness: 50/100 against 25/100
ServiceNow
- our overall score: 72/100 against 28/100
- headcount: 29,187 against 21,598
- funding raised: $69.0M against $118K
At a glance
| Measure | JIRA Service Management | ServiceNow |
|---|---|---|
| What it is | Atlassian's IT service management platform for high-velocity teams, integrating development, IT, and business operations. | Enterprise cloud software platform for service management and digital transformation. |
| Category | ITSM, Enterprise Software, Workflow Automation, DevOps | Enterprise Software, IT Service Management (ITSM), Digital Workflow Platform, Cloud-based Workflow Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2020 | 2003 |
| Headquarters | Sydney, Australia | Santa Clara, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | JIRA Service Management | ServiceNow |
|---|---|---|
| Employees | 21,598 | 29,187 |
| Total funding | $118K | $69.0M |
| Latest round | Grant (prize money) | Private Equity |
| LinkedIn followers | 2,427,521 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | JIRA Service Management | ServiceNow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 28/100 | 72/100 |
| Traction | 45/100 | 59/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 34/100 | 25/100 |
| Quality | 15/100 | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | JIRA Service Management | ServiceNow |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Not detected |
| Analytics | Segment | Not detected |
JIRA Service Management vs ServiceNow: common questions
Which is better, JIRA Service Management or ServiceNow?
On our 0-100 score ServiceNow rates higher (72/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do JIRA Service Management and ServiceNow compare on the numbers?
JIRA Service Management leads on agent readiness (50/100 against 25/100). ServiceNow leads on our overall score (72/100 against 28/100), headcount (29,187 against 21,598), funding raised ($69.0M against $118K).
Read the full JIRA Service Management review and pricing or the ServiceNow review and pricing. You can also browse other JIRA Service Management alternatives we track.