HubSpot vs Metadata.io
HubSpot vs Metadata.io, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: HubSpot is on 30/100 and Metadata.io on 58/100.
Where each one leads
HubSpot
- domain rating: 93/100 against 70/100
- headcount: 7,000 against 140
Metadata.io
- our overall score: 58/100 against 30/100
At a glance
| Measure | HubSpot | Metadata.io |
|---|---|---|
| What it is | CRM, marketing, sales, and customer service software. | B2B marketing platform automating paid campaigns, web personalization, and revenue optimization. |
| Category | Software, CRM, Marketing Automation, Sales Enablement | Marketing, Platform, Prospecting, CRM |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2015 |
| Headquarters | Cambridge, USA | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | HubSpot | Metadata.io |
|---|---|---|
| Employees | 7,000 | 140 |
| Total funding | Not published | $70.2M |
| Latest round | Not published | Series B |
| LinkedIn followers | Not published | 26,476 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | HubSpot | Metadata.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 30/100 | 58/100 |
| Traction | 20/100 | 59/100 |
| Team | 20/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 59/100 | 30/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 70/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | HubSpot | Metadata.io |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| Analytics | Not detected | Google Tag Manager |
| Support stack | HubSpot | Not detected |
HubSpot vs Metadata.io: common questions
Which is better, HubSpot or Metadata.io?
On our 0-100 score Metadata.io rates higher (58/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do HubSpot and Metadata.io compare on the numbers?
HubSpot leads on domain rating (93/100 against 70/100), headcount (7,000 against 140). Metadata.io leads on our overall score (58/100 against 30/100).
Read the full HubSpot review and pricing or the Metadata.io review and pricing. You can also browse other HubSpot alternatives we track.