HomeRoots vs Wayfair
HomeRoots vs Wayfair, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: HomeRoots is on 21/100 and Wayfair on 59/100.
Where each one leads
HomeRoots
Leads on none of the measures we hold for both companies.
Wayfair
- our overall score: 59/100 against 21/100
- agent readiness: 44/100 against 30/100
- domain rating: 88/100 against 50/100
- headcount: 12,447 against 29
- headcount growth: +24.4% against +16.6%
- LinkedIn following: 447,056 against 1,820
At a glance
| Measure | HomeRoots | Wayfair |
|---|---|---|
| What it is | B2B wholesale marketplace for furniture and lighting, connecting businesses with suppliers. | An online marketplace for home goods, furniture, and decor, connecting customers with global suppliers. |
| Category | E-commerce, Marketplace, Wholesale, Furniture | E-commerce, Retail, Home Furnishings, Marketplace |
| Sells toBusiness model | B2B | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2018 | 2002 |
| Headquarters | New York, United States | Boston, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | HomeRoots | Wayfair |
|---|---|---|
| Employees | 29 | 12,447 |
| Headcount growthLast 12 months | +16.6% | +24.4% |
| Total funding | Not published | $593M |
| Latest round | Not published | Series B |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 1,820 | 447,056 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | HomeRoots | Wayfair |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 21/100 | 59/100 |
| Traction | 15/100 | 60/100 |
| Team | Not published | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | 68/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 50/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | HomeRoots | Wayfair |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
HomeRoots vs Wayfair: common questions
Which is better, HomeRoots or Wayfair?
On our 0-100 score Wayfair rates higher (59/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do HomeRoots and Wayfair compare on the numbers?
Wayfair leads on our overall score (59/100 against 21/100), agent readiness (44/100 against 30/100), domain rating (88/100 against 50/100), headcount (12,447 against 29), headcount growth (+24.4% against +16.6%), LinkedIn following (447,056 against 1,820).
Read the full HomeRoots review and pricing or the Wayfair review and pricing. You can also browse other HomeRoots alternatives we track.