Gmarket vs WooCommerce (Automattic)
Gmarket vs WooCommerce (Automattic), compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gmarket is on 59/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Gmarket
- funding raised: $1.2B against $816M
WooCommerce (Automattic)
- our overall score: 76/100 against 59/100
- agent readiness: 53/100 against 25/100
- domain rating: 92/100 against 77/100
At a glance
| Measure | Gmarket | WooCommerce (Automattic) |
|---|---|---|
| What it is | Leading South Korean online marketplace offering a vast array of products for domestic and international e-commerce. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Marketplace, RetailTech, Consumer App | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2C | B2B |
| Offering | Marketplace | Platform |
| Founded | 2000 | 2011 |
| Headquarters | Incheon, South Korea | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Gmarket | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | $1.2B | $816M |
| Latest round | Series B | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gmarket | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 76/100 |
| Traction | 40/100 | 60/100 |
| Team | 40/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 17/100 | 39/100 |
| Quality | 78/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gmarket | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Gmarket | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Gmarket vs WooCommerce (Automattic): common questions
Which is better, Gmarket or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Gmarket and WooCommerce (Automattic) compare on the numbers?
Gmarket leads on funding raised ($1.2B against $816M). WooCommerce (Automattic) leads on our overall score (76/100 against 59/100), agent readiness (53/100 against 25/100), domain rating (92/100 against 77/100).
Read the full Gmarket review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Gmarket alternatives we track.

