FullStory vs Mixpanel
FullStory vs Mixpanel, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullStory is on 66/100 and Mixpanel on 64/100.
Where each one leads
FullStory
- headcount: 570 against 51
Mixpanel
- funding raised: $277M against $135M
At a glance
| Measure | FullStory | Mixpanel |
|---|---|---|
| What it is | Digital experience intelligence platform that records and analyzes user interactions to optimize digital products. | Product analytics platform for understanding user behavior and driving data-driven product decisions. |
| Category | UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics | Analytics Platform, Product Analytics, Business Intelligence, Data Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2009 |
| Headquarters | Atlanta, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | FullStory | Mixpanel |
|---|---|---|
| Employees | 570 | 51 |
| Total funding | $135M | $277M |
| Latest round | Series D | Series C |
| Valuation | $1.8B | $1.1B |
| LinkedIn followers | 42,151 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullStory | Mixpanel |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 64/100 |
| Traction | 60/100 | 57/100 |
| Team | 70/100 | 30/100 |
| Community | Not published | 8/100 |
| Search visibility | 29/100 | 40/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullStory | Mixpanel |
|---|---|---|
| Hosting | Netlify | Google Cloud |
| CDN | Netlify | Not detected |
| CMS | Not detected | Framer |
FullStory vs Mixpanel: common questions
Which is better, FullStory or Mixpanel?
On our 0-100 score FullStory rates higher (66/100 against 64/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do FullStory and Mixpanel compare on the numbers?
FullStory leads on headcount (570 against 51). Mixpanel leads on funding raised ($277M against $135M).
Read the full FullStory review and pricing or the Mixpanel review and pricing. You can also browse other FullStory alternatives we track.