Fenty Beauty vs Too Faced Cosmetics
Fenty Beauty vs Too Faced Cosmetics, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fenty Beauty is on 70/100 and Too Faced Cosmetics on 34/100.
Where each one leads
Fenty Beauty
- our overall score: 70/100 against 34/100
- agent readiness: 60/100 against 24/100
Too Faced Cosmetics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Fenty Beauty | Too Faced Cosmetics |
|---|---|---|
| What it is | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. | Playful, cruelty-free makeup and skincare brand known for innovative formulas and vibrant branding. |
| Category | Cosmetics, Beauty, Skincare, Hair Care | Cosmetics & Perfumes Manufacturing, Consumer App, E-commerce, Beauty |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Software | hardware | services | marketplace | platform |
| Founded | 2017 | 1998 |
| Headquarters | San Francisco, United States | Irvine, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fenty Beauty | Too Faced Cosmetics |
|---|---|---|
| Total funding | $2.8B | Not published |
| Latest round | Private | Not published |
| Valuation | $4.0B | $500M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fenty Beauty | Too Faced Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 34/100 |
| Traction | 40/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 12/100 |
| Search visibility | 18/100 | 2/100 |
| Quality | 89/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | F (24/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fenty Beauty | Too Faced Cosmetics |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | Shopify | Not detected |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Payments | Apple PAY | Not detected |
| Analytics | Google Tag Manager | Not detected |
Fenty Beauty vs Too Faced Cosmetics: common questions
Which is better, Fenty Beauty or Too Faced Cosmetics?
On our 0-100 score Fenty Beauty rates higher (70/100 against 34/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Fenty Beauty and Too Faced Cosmetics compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 34/100), agent readiness (60/100 against 24/100).
Read the full Fenty Beauty review and pricing or the Too Faced Cosmetics review and pricing. You can also browse other Fenty Beauty alternatives we track.