Alternatives to Fenty Beauty
The top Cosmetics companies similar to Fenty Beauty, ranked by relevance (named competitors first, then how closely their sectors overlap) and our 0-100 AI-readiness score. Each links to a full profile with funding and team.
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E.L.F. Cosmetics39CosmeticsOakland, United StatesE.L.F. Cosmetics offers inclusive, accessible, clean, vegan, and cruelty-free makeup and skincare products.
- Website SESephora25CosmeticsNeuilly-sur-Seine, France
Global retailer of prestige beauty products, offering cosmetics, skincare, fragrance, and haircare.
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SUGAR Cosmetics55BeautyMumbai, India$132.5MDirect-to-consumer beauty brand offering a wide range of makeup and skincare products.
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Bluemercury34RetailNew York, United States$1.6MA luxury beauty retailer and spa chain, now a subsidiary of Macy's, Inc.
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Glossier52BeautyNew York, United States$105.0MDirect-to-consumer beauty brand focused on minimalist, effective skincare and makeup.
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Jeffree Star Cosmetics34Personal Care Product ManufacturingLos Angeles, USA direct-to-consumer beauty brand offering bold, vegan, and cruelty-free makeup and skincare.
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Cult Beauty24E-commerceLondon, United KingdomOnline retailer specializing in curated beauty products, focusing on indie and cult-favorite brands.
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Kylie CosmeticsPersonal Care Product ManufacturingLos Angeles, USKylie Cosmetics is a beauty brand founded by Kylie Jenner, known for its lip kits and expanding product lines.
- Website KAKat Von D Beauty (now KVD Vegan Beauty)7BeautyBurbank, United States
Clean, high-performance vegan beauty products with a focus on bold, artistic expression.
- Website MIMinimalist42Agentic AISan Francisco, United States$15.0M
AI-powered platform for personalized content creation and digital experiences.
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Soko Glam60RetailNew York, US$2.0MSoko Glam is a leading online retailer and lifestyle brand specializing in curated Korean beauty products.
- Website PEPeach & Lily58Personal ProductsNew York, United States$575K
Peach & Lily is a K-beauty brand offering clean, effective skincare and beauty products.
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Wander Beauty41BeautyNew York, United States$10.0MClean beauty brand offering travel-friendly, multi-tasking makeup and skincare.
- Website L'L'Oréal85CosmeticsClichy, France
The world's leading beauty company.
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Ulta Beauty25RetailBolingbrook, United States$11.5MLargest beauty retailer in the U.S. offering a wide range of cosmetics, skincare, haircare, and fragrance, with in-store salon services.
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Shein86E-commerceNanjing, China$2.1BA global online fast-fashion retailer.
- Website ETEtsy85E-commerceBrooklyn, USA$63.0M
Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies.
- Website EBeBay85E-commerceSan Jose, USA$63.0M
Global e-commerce platform connecting buyers and sellers.
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Wayfair85E-commerceBoston, United States$593.0MAn online marketplace for home goods, furniture, and decor, connecting customers with global suppliers.
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Amazon81E-commerceSeattle, United States$35.0BGlobal e-commerce, cloud computing, digital streaming, and artificial intelligence company.
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Nike79Athletic FootwearBeaverton, United States$2.8BGlobal leader in athletic footwear, apparel, and equipment, driven by innovation and athlete empowerment.
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E.L.F. Beauty21Consumer AppOakland, United StatesGlobal beauty company offering high-quality, clean, and cruelty-free cosmetics, skincare, and beauty tools at accessible price points.
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Fabletics71Apparel & AccessoriesEl Segundo, United States$66.8MA global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model.
- Website EMeMAG70E-commerceBucharest, Romania$100.0M
Leading online retailer in Romania and Eastern Europe.
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Inter IKEA Group70RetailDelft, Netherlands$13.4MGlobal retail company and franchisor of the IKEA concept, offering home furnishing products.
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Quince67E-commerceSan Francisco, United States$500.0MDirect-to-consumer e-commerce brand offering high-quality goods at factory-direct prices.
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Bombas67RetailNew York, US$168.4MComfort-focused apparel brand with a mission to donate one item for every item purchased.
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Gymshark66RetailSolihull, United Kingdom$261.0MGlobal fitness apparel and accessories brand known for its strong social media presence and community focus.
- Website Maliao10Beauty
High-quality cosmetics celebrating diversity, offering long-lasting beauty for every skin type and occasion.
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Qogita64E-commerceTel Aviv, Israel$114.0MGlobal B2B wholesale platform connecting retailers with brands for diverse product sourcing.
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New Era Cap64RetailBuffalo, United States$1.5BGlobal lifestyle brand specializing in authentic sports heritage headwear and apparel.
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NYX Cosmetics9BeautyEl Segundo, United StatesNYX Professional Makeup is a global beauty brand offering a wide range of high-quality, professional-grade makeup products.
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QuickLizard63E-commerceTel Aviv, Israel$10.0MQuicklizard provides an AI-powered dynamic pricing platform for e-commerce and omnichannel retailers to optimize prices in real-time.
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Syte63E-commerceTel Aviv, Israel$71.6MVisual discovery platform for e-commerce, enabling shoppers to find products using images.
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Shopic62RetailTel Aviv, Israel$52.6MAI-powered smart shopping carts and in-store analytics for retailers.
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OUTFITTERY62Fashion TechBerlin, Germany$59.8MAn online personal shopping platform using AI and human stylists to help customers find personalized fashion across Europe.
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Musely62HealthSan Francisco, USA$360.0MA direct-to-consumer brand focused on skin, hair, and menopause care.
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PrettyDamnQuick62RetailNew York, United States$31.0MPowers perfect customer delivery experiences for fast-growing Shopify DTC brands.
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PACKAGE.AI62Retail$14.0MAI-powered eCommerce delivery service negotiating convenient delivery windows with customers.
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Rep AI62E-commerceTel Aviv, Israel$8.2MAI-powered eCommerce chatbot that converts traffic, increases sales, and reduces support tickets.
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FeedVisor61RetailNew York, United States$42.7MAn AI-first optimization and intelligence platform for large sellers and brands on Amazon, providing pricing, advertising, and inventory solutions.
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Wandz.ai61EnterpriseParis, France$86.0MAB Tasty provides a unified platform for experimentation, personalization, and feature management to optimize customer experiences.
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India's leading e-commerce platform offering wide product selection and fast delivery.
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Feetures60FootwearHickory, United States$1.5MFamily-owned company creating high-performance, anatomically designed socks for athletes and everyday wear.
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Karma58RetailNew York, United States$26.2MAI-powered shopping assistant and network for personalized deals and product discovery.
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Harmonya57RetailNew York, United States$25.0MAI-powered platform for product data enrichment, categorization, and insights for retailers and brands.
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Ruggable57RetailGardena, US$1.4MRuggable offers stylish, machine-washable rugs with a patented two-piece system for easy cleaning and durability.
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Zuri Nilotica2BeautyLondon, EnglandDiscover rare, cold pressed Nilotica shea butter from Northern Uganda: a silky, single ingredient balm for face, body, lips, and hair.
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Revuze56E-commerceTel Aviv, Israel$24.0MRevuze provides Generative AI analysis for online reviews, delivering consumer insights from e-commerce sources.
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ByondXR55E-commerceTel Aviv, Israel$7.0MImmersive commerce platform for brands to create shoppable 3D virtual experiences.
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Stor.ai55E-commerceTel Aviv, Israel$21.0MStor.ai provides regional grocers and retailers with a unified e-commerce platform for online ordering, operational excellence, and customer engagement.
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Lise WatierBeautyMontreal, CanadaCanadian prestige cosmetic company offering makeup, skincare, and fragrances.
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Cymbio54RetailTel Aviv, Israel$27.0MDigital sales growth platform automating brand collaborations with retail, marketplace, and social commerce partners.
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Emma Bridgewater54RetailStoke-on-Trent, England$9.6MBritish manufacturer of hand-decorated pottery and home goods, known for traditional techniques and iconic designs.
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CiValue54RetailTel Aviv, Israel$16.0MciValue provides high-frequency retailers with cloud-based customer analytics and personalized recommendations using predictive data science.
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Finally54Retail$12.0MOperates robotic micro-fulfillment centers for profitable online grocery delivery.
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BuyWith54RetailNew York, United States$10.5MLive commerce platform connecting creators and brands for shoppable live streams.
- Website DODonde54RetailNew York, United States$10.0M
AI-powered visual search engine for fashion, connecting shoppers to exact outfits.
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Hardloop54E-commerceAnnecy, France$7.2MOnline retailer of sports goods and adventure discovery platform.
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Noogata54EnterpriseTel Aviv, Israel$28.0MAI-powered eCommerce platform providing insights and strategic guidance for CPGs and brands.