E.L.F. Cosmetics vs Soko Glam
E.L.F. Cosmetics vs Soko Glam, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Cosmetics is on 39/100 and Soko Glam on 60/100.
Where each one leads
E.L.F. Cosmetics
- headcount: 1,848 against 39
- LinkedIn following: 601,727 against 14,834
Soko Glam
- our overall score: 60/100 against 39/100
- agent readiness: 50/100 against 41/100
At a glance
| Measure | E.L.F. Cosmetics | Soko Glam |
|---|---|---|
| What it is | E.L.F. Cosmetics offers inclusive, accessible, clean, vegan, and cruelty-free makeup and skincare products. | Soko Glam is a leading online retailer and lifestyle brand specializing in curated Korean beauty products. |
| Category | Cosmetics, Beauty, Skincare, Makeup | Retail, E-commerce, Beauty, Cosmetics |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Marketplace |
| Founded | 2004 | 2012 |
| Headquarters | Oakland, United States | New York, US |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Cosmetics | Soko Glam |
|---|---|---|
| Employees | 1,848 | 39 |
| Total funding | Not published | $2.0M |
| Latest round | Not published | Seed |
| LinkedIn followers | 601,727 | 14,834 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Cosmetics | Soko Glam |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 60/100 |
| Traction | 20/100 | 48/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 38/100 | 31/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Cosmetics | Soko Glam |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Analytics 4 |
E.L.F. Cosmetics vs Soko Glam: common questions
Which is better, E.L.F. Cosmetics or Soko Glam?
On our 0-100 score Soko Glam rates higher (60/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do E.L.F. Cosmetics and Soko Glam compare on the numbers?
E.L.F. Cosmetics leads on headcount (1,848 against 39), LinkedIn following (601,727 against 14,834). Soko Glam leads on our overall score (60/100 against 39/100), agent readiness (50/100 against 41/100).
Read the full E.L.F. Cosmetics review and pricing or the Soko Glam review and pricing. You can also browse other E.L.F. Cosmetics alternatives we track.