Duel vs TikTok
Duel vs TikTok, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Duel is on 44/100 and TikTok on 81/100.
Where each one leads
Duel
Leads on none of the measures we hold for both companies.
TikTok
- our overall score: 81/100 against 44/100
- domain rating: 97/100 against 74/100
- headcount: 87,589 against 73
- funding raised: $27B against $45.3M
- LinkedIn following: 4,208,973 against 4,671
At a glance
| Measure | Duel | TikTok |
|---|---|---|
| What it is | Brand advocacy platform that helps retail brands grow through customer communities and creators. | TikTok is a short-form video platform that enables users to create, share, and discover entertaining content globally. |
| Category | Brand Advocacy, Marketing Technology, SaaS, Consumer Retail | Social Media, Short-form Video, Content Creation, Digital Entertainment |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Platform |
| Founded | 2012 | 2016 |
| Headquarters | London, United Kingdom | Culver City, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Duel | TikTok |
|---|---|---|
| Employees | 73 | 87,589 |
| Headcount growthLast 12 months | Not published | -1.0% |
| Total funding | $45.3M | $27B |
| Latest round | Series A | Acquisition |
| LinkedIn followers | 4,671 | 4,208,973 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Duel | TikTok |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 44/100 | 81/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 65/100 |
| Quality | Not published | 96/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 97/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Duel | TikTok |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Microsoft Clarity, Linkedin Insight +1 more | Not detected |
| Support stack | HubSpot | Not detected |
Duel vs TikTok: common questions
Which is better, Duel or TikTok?
On our 0-100 score TikTok rates higher (81/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Duel and TikTok compare on the numbers?
TikTok leads on our overall score (81/100 against 44/100), domain rating (97/100 against 74/100), headcount (87,589 against 73), funding raised ($27B against $45.3M), LinkedIn following (4,208,973 against 4,671).
Read the full Duel review and pricing or the TikTok review and pricing. You can also browse other Duel alternatives we track.