Customer.io vs Freshworks
Customer.io vs Freshworks, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Customer.io is on 67/100 and Freshworks on 56/100.
Where each one leads
Customer.io
- our overall score: 67/100 against 56/100
- agent readiness: 75/100 against 46/100
Freshworks
- domain rating: 90/100 against 81/100
- funding raised: $150M against $55.0M
At a glance
| Measure | Customer.io | Freshworks |
|---|---|---|
| What it is | Customer engagement platform. | Cloud-based software company providing AI-powered customer service, IT service management, and CRM solutions. |
| Category | Customer Engagement Platform, Marketing Automation, MarTech, SaaS | AI, SaaS, CRM, ITSM |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2012 | 2010 |
| Headquarters | Beaverton, United States | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Customer.io | Freshworks |
|---|---|---|
| Employees | 514 | Not published |
| Total funding | $55.0M | $150M |
| Latest round | Series A | Series H |
| Valuation | $746M | $3.5B |
| LinkedIn followers | 41,008 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Customer.io | Freshworks |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 56/100 |
| Traction | 59/100 | 40/100 |
| Team | 60/100 | Not published |
| Community | Not published | 8/100 |
| Search visibility | 55/100 | 25/100 |
| Quality | 78/100 | 83/100 |
| Agent readinessHow well an AI agent can read and act on the site | B (75/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Customer.io | Freshworks |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
Customer.io vs Freshworks: common questions
Which is better, Customer.io or Freshworks?
On our 0-100 score Customer.io rates higher (67/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Customer.io and Freshworks compare on the numbers?
Customer.io leads on our overall score (67/100 against 56/100), agent readiness (75/100 against 46/100). Freshworks leads on domain rating (90/100 against 81/100), funding raised ($150M against $55.0M).
Read the full Customer.io review and pricing or the Freshworks review and pricing. You can also browse other Customer.io alternatives we track.