Amplitude vs Mixpanel
Amplitude vs Mixpanel, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amplitude is on 68/100 and Mixpanel on 64/100.
Where each one leads
Amplitude
- our overall score: 68/100 against 64/100
- headcount: 1,006 against 51
Mixpanel
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Amplitude | Mixpanel |
|---|---|---|
| What it is | Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. | Product analytics platform for understanding user behavior and driving data-driven product decisions. |
| Category | Product Analytics | Analytics Platform, Product Analytics, Business Intelligence, Data Analytics |
| Sells toBusiness model | Not published | B2B |
| Offering | Not published | Software |
| Founded | 2012 | 2009 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amplitude | Mixpanel |
|---|---|---|
| Employees | 1,006 | 51 |
| Total funding | $330M | $277M |
| Latest round | Not published | Series C |
| Valuation | $4.1M | $1.1B |
| LinkedIn followers | 111,288 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amplitude | Mixpanel |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 68/100 | 64/100 |
| Traction | 60/100 | 57/100 |
| Team | 40/100 | 30/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 58/100 | 40/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (63/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amplitude | Mixpanel |
|---|---|---|
| Hosting | Vercel | Google Cloud |
| CDN | Vercel | Not detected |
| CMS | Not detected | Framer |
| Frameworks | Next.js, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Tag Manager, Amplitude | Not detected |
Product and pricing
| Measure | Amplitude | Mixpanel |
|---|---|---|
| Key features | AI Agents, Product Analytics, Marketing Analytics, Session Replay, Heatmaps, Guides | Not published |
Amplitude vs Mixpanel: common questions
Which is better, Amplitude or Mixpanel?
On our 0-100 score Amplitude rates higher (68/100 against 64/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Amplitude and Mixpanel compare on the numbers?
Amplitude leads on our overall score (68/100 against 64/100), headcount (1,006 against 51).
Read the full Amplitude review and pricing or the Mixpanel review and pricing. You can also browse other Amplitude alternatives we track.