Amplitude vs FullStory
Amplitude vs FullStory, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amplitude is on 68/100 and FullStory on 66/100.
Where each one leads
Amplitude
- agent readiness: 63/100 against 53/100
- headcount: 1,006 against 570
- funding raised: $330M against $135M
- LinkedIn following: 111,288 against 42,151
FullStory
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Amplitude | FullStory |
|---|---|---|
| What it is | Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. | Digital experience intelligence platform that records and analyzes user interactions to optimize digital products. |
| Category | Product Analytics | UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics |
| Sells toBusiness model | Not published | B2B |
| Offering | Not published | Software |
| Founded | 2012 | 2014 |
| Headquarters | San Francisco, United States | Atlanta, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amplitude | FullStory |
|---|---|---|
| Employees | 1,006 | 570 |
| Total funding | $330M | $135M |
| Latest round | Not published | Series D |
| Valuation | $4.1M | $1.8B |
| LinkedIn followers | 111,288 | 42,151 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amplitude | FullStory |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 68/100 | 66/100 |
| Traction | 60/100 | 60/100 |
| Team | 40/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 58/100 | 29/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (63/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amplitude | FullStory |
|---|---|---|
| Hosting | Vercel | Netlify |
| CDN | Vercel | Netlify |
| Frameworks | Next.js, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Tag Manager, Amplitude | Not detected |
Product and pricing
| Measure | Amplitude | FullStory |
|---|---|---|
| Key features | AI Agents, Product Analytics, Marketing Analytics, Session Replay, Heatmaps, Guides | Not published |
Amplitude vs FullStory: common questions
Which is better, Amplitude or FullStory?
On our 0-100 score Amplitude rates higher (68/100 against 66/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Amplitude and FullStory compare on the numbers?
Amplitude leads on agent readiness (63/100 against 53/100), headcount (1,006 against 570), funding raised ($330M against $135M), LinkedIn following (111,288 against 42,151).
Read the full Amplitude review and pricing or the FullStory review and pricing. You can also browse other Amplitude alternatives we track.