Affirm vs Afterpay
Affirm vs Afterpay, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Affirm is on 62/100 and Afterpay on 62/100.
Where each one leads
Affirm
- funding raised: $1.9B against $1.0B
Afterpay
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Affirm | Afterpay |
|---|---|---|
| What it is | Buy Now, Pay Later (BNPL) service offering flexible payment options at checkout. | Buy Now, Pay Later service enabling interest-free installment payments for consumers. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Embedded Finance, Consumer App |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Software | Platform |
| Founded | 2012 | 2014 |
| Headquarters | San Francisco, United States | Melbourne, Australia |
| Status | Active | Active |
Size, funding and growth
| Measure | Affirm | Afterpay |
|---|---|---|
| Employees | 3,097 | Not published |
| Total funding | $1.9B | $1.0B |
| Latest round | Not published | Series F |
| Valuation | Not published | $2.8B |
| LinkedIn followers | 352,638 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Affirm | Afterpay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 62/100 |
| Traction | 60/100 | 40/100 |
| Team | 50/100 | 60/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 48/100 | 12/100 |
| Quality | 70/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 89/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Affirm | Afterpay |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Next.js, Svelte, Jquery |
| Payments | Affirm | Afterpay |
| Analytics | Not detected | Amplitude |
| Open source | No | Yes |
Affirm vs Afterpay: common questions
Which is better, Affirm or Afterpay?
Both score the same on our 0-100 rating, so the choice comes down to the 19 data points in the tables above rather than overall company strength.
How do Affirm and Afterpay compare on the numbers?
Affirm leads on funding raised ($1.9B against $1.0B).
Read the full Affirm review and pricing or the Afterpay review and pricing. You can also browse other Affirm alternatives we track.