Every product demo starts with a screen recording. But for most teams, turning that into something polished can mean hours of editing, painful handoffs, or bloated video tools. Trupeer, the AI video platform built specifically for software and business workflows, has raised $3 million to change that.
The seed funding round was led by RTP Global, with participation from Salesforce Ventures following Trupeer’s win at the Salesforce AI Pitchfield, and a consortium of over 20 CIO and CTO angel investors from Fortune 500 companies. This round supports Trupeer’s mission to reinvent how teams create product videos, tutorials, and walkthroughs. With a single raw screen recording, Trupeer’s AI engine can produce a clean, professional video in seconds, complete with AI voiceovers, avatars, highlights, and the ability to translate video instantly into 50+ languages.
Trupeer was founded by Shivali Goyal and Pritish Gupta, who saw a pattern across teams: product knowledge was hard to share, and even harder to scale. They experienced this firsthand, Shivali while driving digital transformation projects at BCG, and Pritish while leading large teams at fast-growing startups. That one insight led to hundreds of conversations with SaaS founders, IT leaders, and customer teams - all looking for a faster, more flexible way to create high-quality product marketing and training content.
“Software should be easy to explain. But until now, making good product videos meant spending hours editing or thousands of dollars on production,” said Shivali Goyal, CEO and co-founder of Trupeer. “We built Trupeer so anyone can turn a simple recording into a polished video that's clear, searchable, and ready to scale, without needing any professional video skills.”
With Trupeer, teams drop in a rough recording of a demo, a process walkthrough or an internal how-to, and the platform handles the rest. Its multi-modal AI pipeline removes filler words, generates studio-quality voiceovers, adds intelligent zooms and subtitles, tracks cursor actions, and inserts a humanlike AI avatar for a more engaging delivery. Alongside the video, Trupeer automatically generates step-by-step documentation with screenshots and summaries, giving users everything they need to explain a product clearly, instantly, and at scale.
