Oura Raises $900M for Smart Ring Technology

ŌURA, the company behind the popular smart ring, has secured over $900 million in new funding, catapulting its valuation to approximately $11 billion. This significant investment, led by Fidelity Management & Research Company, highlights the company's explosive growth and solidifies its position as a leader in the preventive health technology space.

The funding news comes as ŌURA reports remarkable business momentum, having now sold over 5.5 million rings since its 2015 debut, with more than half of those sales occurring in the last year alone. The company’s revenue surpassed $500 million in 2024 and is on track to double to $1 billion in 2025, underscoring the massive consumer demand for its health-tracking technology.

Product Innovation and Platform Expansion

Coinciding with its financial milestones, ŌURA has unveiled a significant expansion of its product line, further bridging the gap between wearable technology and comprehensive health management.

Key announcements include:

• Oura Ring 4 Ceramic: A new premium collection crafted from high-performance zirconia ceramic, available in four new colors: Tide, Petal, Cloud, and Midnight. The new ring is priced at $499.
• Health Panels: A groundbreaking in-app feature that allows members to schedule and view results from clinical lab tests directly within the Oura App. In partnership with Quest Diagnostics, this $99 service analyzes over 50 biomarkers, integrating them with the ring's continuous data on sleep, activity, and readiness to provide actionable health insights.
• New Accessories and Features: The company also launched the Oura Ring 4 Charging Case ($99), which holds up to five full charges, and introduced multi-ring support, allowing users to switch between different rings on a single account.

"At ŌURA, we believe that health is deeply personal," said Tom Hale, CEO of ŌURA. "Today’s announcements mark a significant leap forward in empowering our members to take charge of their well-being... With new in-app Health Panels, members receive guidance tailored to their unique biomarker trends and daily patterns."

A Vision for Proactive Health

The new funding and product launches are central to ŌURA's mission to shift healthcare from reactive "sick care" to proactive prevention. The company plans to use the capital to accelerate AI and product innovation, expand its global reach, and develop new health features.

With 51% of its members managing at least one chronic condition, ŌURA is positioning itself as an essential tool for daily health monitoring. The platform's ability to connect everyday lifestyle choices with long-term health outcomes is also gaining traction in clinical and corporate settings, with over 1,000 commercial partners, including American Express.

To support this growth, ŌURA has also secured a $250 million revolving credit facility with major banks and is making key leadership changes. Board member David Shuman has been appointed the new Chair of the Board, and Wen Hsieh, a managing partner at Matter Venture Partners with deep expertise in battery technology and silicon, has been nominated to join the board. These moves signal ŌURA's commitment to steering its next phase of innovation and market expansion.