Oxford-based Modern Baker secured €2.8 million in Series A funding. Impact investor network Adjuvo led the round. The food tech startup aims to redefine ultra-processed food (UPF) as a healthy innovation.
Advancing Healthy Food Technology
Modern Baker, founded in 2017, develops nutrient-dense food solutions. The company focuses on improving UPFs, ensuring taste and convenience remain. This approach seeks to address nutrient poverty within processed foods.
SUPERLOAF, a proof-of-concept product, demonstrates Modern Baker's technology. Hovis manufactures SUPERLOAF, which provides blood glucose and gut health benefits. Major UK retailers like M&S, Sainsbury’s, and Ocado stock the product.
The company operates a capital-light, SaaS-style model. This allows manufacturers to upgrade existing brands. Modern Baker collaborates with the food industry, rather than opposing it. This strategy enables partners to scale globally.
Future plans include accelerating commercial rollout and deepening scientific research. Modern Baker targets categories like biscuits, breakfast cereals, and ready meals. The Series A funding supports this expansion.
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The company engages with global food players, including large corporations like Nestlé, and public health bodies. This positions Modern Baker as a leader in food technology innovation among UK startups.
