The AI era is here, and with it, a new set of infrastructure challenges. One of the most persistent, and often overlooked, is log data management. Traditional logging solutions, built for a pre-AI world, are buckling under the sheer volume and complexity of data generated by modern, intelligent systems. Enter Bronto, a new player emerging from stealth with a hefty $14 million seed round and a bold promise: to re-invent logging for the age of artificial intelligence.
Led by Cercano Management, with participation from Heavybit and Conviction Capital, this Bronto seed round signals a significant bet on a problem that many companies are only just beginning to fully grasp. Bronto isn't just offering another logging tool; it's pitching a fully hosted, AI-native platform designed from the ground up to handle the low latency, large scale, and long-term retention requirements of AI deployments, all while claiming to do so at a fraction of the cost of existing providers.
The company's pedigree is hard to ignore. Co-founders Noel Ruane and Trevor Parsons are serial entrepreneurs with deep roots in the logging and AI space. Ruane previously co-founded Voysis, which Apple acquired in 2020, while Parsons co-founded LogEntries, acquired by Rapid7 in 2015. Their combined experience, as Parsons notes, includes "150+ years of experience building and operating proprietary log-engines and platforms at global scale." This isn't their first rodeo, and they're clearly aiming to tackle a problem they know intimately.
The AI-Native Logging Imperative
"The shift to AI represents the biggest transformation in computing infrastructure requirements ever, but even pre-AI, logging solutions have not kept pace," commented Bronto Co-Founder and Co-CEO, Noel Ruane. He highlights the "painful tradeoffs" organizations currently face: astronomical bills for inadequate retention or the deletion of critical data needed for debugging, security, and compliance. In an "agentic world," where AI systems constantly interact with data, maintaining all log data is no longer a luxury but a necessity for leveraging AI's full benefits.
Bronto’s platform aims to eliminate these tradeoffs, allowing mid-market and enterprise customers to treat all log data equally, regardless of its age or perceived "hotness." This means companies can extract real value from their entire log history without having to compromise between data volume and cost. Joseph Ruscio of Heavybit, an investor with deep experience in observability, called Bronto's creation "revolutionary" and a "true disruption in this space," a sentiment echoed by Cercano Management's Lauren Glatter, who believes Bronto is "well-positioned to build a category-defining company."
With the $14 million from its Bronto seed round, the company plans to aggressively build out its go-to-market function while continuing to expand its engineering team. Headquartered in Dublin, Bronto is positioning itself as a critical infrastructure provider for the AI era, promising to fix a "fundamentally broken" logging landscape.
