Blueland, a company that manufactures sustainable cleaning products with plastic-free packaging, has announced a $55 million funding round.
The company was founded in 2019 and offers a range of cleaning products, including laundry and dishwasher detergents, toilet cleaner, and soap. The global sustainable cleaning products market is experiencing significant growth, driven by increasing consumer awareness of environmental issues and a shift towards eco-friendly alternatives.
The round's investors included Gwyneth Paltrow, Justin Timberlake, Adrian Grenier, former Sweet Green CEO Nicolas Jammet, Rent the Runway cofounder Jennifer Fleiss, and Thrive Market CEO Nick Green.
The company has achieved over $100 million in lifetime sales by 2022 and its products are sold in major retailers such as Whole Foods, Costco, and Target. Blueland has sold over 10 million products to date.
"The end goal was purely just to build a successful business. So that education [about sustainable practices] was really gratifying for me," commented Sarah Paiji Yoo, Cofounder and CEO at Blueland.
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Blueland competes with several companies offer eco-friendly cleaning products, including Seventh Generation, which focuses on plant-based and biodegradable cleaning solutions, and Method, known for its stylish packaging and commitment to sustainable practices. Another competitor is Grove Collaborative, an online retailer specializing in sustainable home and personal care products.
The funding will likely be used to support Blueland's continued growth and expansion into new markets. The company's focus on reducing plastic waste aligns with broader consumer trends towards sustainability. Further details regarding the specific allocation of funds were not disclosed.
