Snowflake published seven Expedition sessions for revenue leaders on moving AI pilots into daily selling.
Most sales teams have tested AI. Few use it every day. The recap says the block is ownership, definitions and workflows, not models.
CRO Jon Beaulier and CMO Denise Persson opened with an AI-first operating model for sales and marketing. They showed Snowflake CoWork answering business questions live. Canva Chief Customer Officer Rob Giglio joined on connecting marketing, sales and customer teams.
Snowflake Director of Product Management Sait Izmit laid out a playbook for getting past pilots. The fixes are pick one problem, clean the data and govern the experience. He also showed Raven, Snowflake's GTM assistant for 360 sales intelligence. CoWork itself arrived as a June 2026 rebrand of Snowflake Intelligence, according to Kanerika's rollout guide, and now sits alongside CoCo for governed agents.
Definitions are the trap.
Principal Product Marketing lead Florian Delval said agents expose every inconsistent pipeline or attribution definition. Sales, marketing and RevOps must share governed data plus business context. Canva Measurement Science Lead Matthew Castino and U of Digital Chief Growth Officer Myles Younger showed holdout experiments and a unified model on Snowflake replacing static attribution.
OpenAI CMO of Business Colin Fleming told Persson that agents now read content, summarize options and narrow vendors before humans visit. Snowflake Director of Product Management Pavan Pothukuchi said long-running agents stall on missing context, weak governance, cost and fragmented tools. That context warning echoes Snowflake's argument that tokens lie and context pays.
RevOps owns the next move. Model shared definitions with semantic views, build one governed sales agent and measure one seller workflow. The builder sessions and labs are live on demand.
