Instinct went on Invest Like The Best to talk about the simplest idea in AI, and the hardest to pull off: a personal assistant that just works. It's growing 10% a day.
There's no app. That is the point.
The founder started Instinct about a year ago, building it around a phone number, a computer and an email address instead of a new interface. You text it, you call it, it calls you. He said it has only called him three times in months, but when it does, it's because a document needs a signature by 3 p.m. and it is 2:55 and it will push the email to the top of your inbox. On that Invest Like The Best appearance, he said early traction comes from transaction volume, approaching over a billion dollars a year on a very small, invite-only user base, with about 50% from travel alone, and from oddly specific uses like scanning an entire wardrobe and your body to generate outfits on your likeness, then ordering them, or connecting a bank account, finding forgotten subscriptions and canceling them end to end.
The newest piece is instinct-to-instinct. Launched about ten days ago, it lets two assistants talk directly to find meeting times instead of the usual back and forth. He called it a trusted person network with weighted permissions, so a spouse might get everything and a colleague might get only calendar and parts of inbox. He described the social friction too, if someone probes beyond what you allowed, your Instinct will tell you, and trust breaks.
He set the context bluntly. You're up against the biggest players in the world, the window is months, compute is enormous, and you have no distribution advantage, only a viral product. He argued the short term unlock is in categories like reservations and travel where an agent can check every five seconds across every restaurant or every site, and where intent matters more than first come first served. He said Instinct is already rethinking reservations with partners to match special occasions on both sides, diners and restaurants.