The video, titled "This is New Media," delves into the profound transformation of how content is created and consumed. It contrasts the past, where "old media" offered "very restricted channels, very restricted formats," with the current, more open landscape. The producers argue that the perceived security of legacy media is an outdated notion, suggesting that the world has fundamentally changed and that this is no longer where true safety lies.
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A central theme is the embrace of ambitious, even seemingly "crazy" ideas, particularly in the domain of virtual production. The narrative suggests that these bold concepts are not only viable but essential for progress. The video illustrates this point by showcasing a rapid timeline for a virtual production project, emphasizing that such endeavors, while unprecedented, are achievable with the right mindset.
The piece features a dynamic montage of various entities and individuals contributing to this new media era. From early digital interfaces and vintage computer setups to modern studios and diverse creators, the visuals underscore the breadth and evolution of content creation. The presentation highlights the scale of engagement with the new media, citing impressive figures for impressions, followers, and hours watched, thereby underscoring the significant reach and impact of contemporary platforms and creators.
