London-based YASO, an operating system for global brands in China, secured €9.4 million in a Series A funding round. Puma Growth Partners led this investment, with participation from Guinness Ventures, Playfair Capital, Koro Capital, Haatch Ventures, Sequel, Portfolio Ventures, Nodes, and Founders Capital.
YASO plans to scale its sales and marketing functions. Furthermore, the company will accelerate new client onboarding and expand its platform capabilities. This YASO Series A funding also increases operational capacity.
Accelerating Global Brand Growth in China
Jonny Plein, James Campbell, and Adam Knight founded YASO in 2022. These founders possess extensive experience in both founding businesses and the Chinese market. YASO now employs a team of 20.
China represents the world’s largest e-commerce market. Consequently, it accounts for over 50% of global e-commerce sales. Global brands often face challenges entering this fragmented market, unlike platforms such as Shopify.
YASO's technology offers an end-to-end solution. It covers payments, logistics, compliance, tax, analytics, and storefront integrations. This allows brands to sell through major Chinese social commerce and e-commerce platforms like Douyin, Tmall (part of Alibaba), and RedNote. It streamlines global expansion without needing local partners or their own infrastructure.
