#Go-to-Market
7 articles with this tag
AI Sales: Lighthouse vs. Landgrab
AI sales strategies diverge: 'Lighthouse' for proof in new categories, 'Landgrab' for speed and ROI in established ones. Choose wisely.
AI GTM Agents: Knowing Buyers Before They Message
Position Squared's Sajjan Kanukolanu details how AI-native GTM architectures can help sales teams understand buyers better, overcoming common pitfalls.
ChatGPT Work: Building a Go-To-Market Deck with AI
OpenAI's new ChatGPT Work helps build comprehensive go-to-market decks, integrating materials, financial projections, and marketing efforts seamlessly.
AI Trust: Juries and Librarians as Solutions
Alex Bauer of Upside.tech proposes using 'juries' and 'librarians' to solve AI's trust problem, moving beyond simple hallucination fixes to a more robust approach.
Nvidia Scales GTM with ChatGPT Work
Nvidia Go-To-Market Strategist Will Daney explains how ChatGPT Work is used to automate event analysis and streamline GTM operations.
GTM Is You: Victoria Melnikova on Startup Growth
Victoria Melnikova of Evil Martians discusses Go-To-Market strategies, the rising importance of personal branding, and why founders should embrace their unique quirks.
a16z Launches Growth Engineer Program
a16z launches an 8-week Growth Engineer Fellowship for AI-native leaders and builders shaping the future of company growth.