#AdTech

3 articles with this tag

OpenAI Adds CPC Bidding to ChatGPT Ads
Artificial Intelligence

OpenAI Adds CPC Bidding to ChatGPT Ads

OpenAI introduces cost-per-click bidding and a self-serve Ads Manager for ChatGPT ads, expanding advertiser options while enhancing measurement and privacy.

6 months ago
Snapchat CAPI Lands on Databricks
Technology

Snapchat CAPI Lands on Databricks

Snapchat's Conversions API is now available on Databricks Marketplace, simplifying data activation for advertisers and boosting campaign performance.

6 months ago
Multiply Raises $9.5M for AI Ads
Funding Round

Multiply Raises $9.5M for AI Ads

Multiply raises $9.5M for its Self-Learning Advertising platform, which uses company data to continuously improve ad performance and boost B2B sales pipelines.

8 months ago