Zoomix is a BI technology provider offering data mastering tools. Zoomix technology clears redundant data from company resources and unifies original and consolidated data into highly usable structures. Zoomix was aquired by Microsoft. Zoomix's system uses guided self-learning technology to build knowledge on how to parse, match, classify and clean data, and applies what it has learned to every new piece of information fed into the system, even if it has not encountered similar data before.