VBrand

VBrand is an artificial intelligence data platform that delivers accurate and sophisticated brand exposure tracking for sporting events. A Nielsen Innovate company with a design partnership with Coca-Cola and the Turner Bridge Program, vBrand is dedicated to sports sponsors, rights holders, agencies, and TV operators.The system helps clients optimize their media plan and maximize sponsorship ROI across all linear and digital platforms through an always-on solution that uncovers the actual reach, impact, and momentary value of brand sponsorship during and after any sporting event.The artificial intelligence platform identifies objects, brands, logos, faces, locations, and even sentiments depicted in a scene on any video or image. Machine deep learning and computer vision methods are used to identify patterns within the data, extract meaningful insights on brands reach and impact during the sporting event, and calculate the actual monetary value of sponsorships.