Trace
Trace

Trace

Measured by AhrefsDR36Ahrefs DR: 36/100. Below median. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent36Agent Readiness: 36/100. Below median. Measured by StartupHub.ai. Median 41.Measured by StartupHub.aiTrust71Data Trust: 71/100. Above median. Measured by StartupHub.ai. Median 61.

Trace is a modern workforce planning and procurement platform that helps businesses manage their people and spend through analytics, headcount planning, and end-to-end spend management workflows.

2025Active3San Francisco, United States

About

Trace is a comprehensive workforce planning and procurement platform designed to optimize how businesses manage their most critical investments: people and spend. Its 'Trace Headcount' module serves as a central source of truth for workforce data, enabling organizations to create plans, adapt to changes, and enhance operational efficiency through features like headcount planning, hiring tracking, and workforce analytics. The 'Trace Spend' module provides an end-to-end budget-to-procure solution, driving spend visibility and savings by guiding users through purchase processes, integrating systems, facilitating team collaboration, and automating budget management.

Key facts

Website
tracehq.com
Headquarters
San Francisco, CA, United States
Founded
2025
Employees
3
Total funding
$3M (Seed)
Business model
B2B

Trace pricing

Plans and prices published by Trace
PlanPrice
starter$2
pro$5

Funding rounds

Funding rounds raised by Trace
DateRoundAmountLead investors
26 Feb 2026Seed$3M

Tech stack

Detected on tracehq.com, last scanned 21 Oct 2026.

Support
Zendesk
CMS / Builders
Squarespace
Email provider
Proofpoint, Google Workspace
Status page
Statuspage

Trace scores 36. Does yours?

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Frequently asked

What does Trace do?

Trace is built for enterprise-level security and integrates seamlessly with various HR, ERP, and applicant tracking systems, providing a unified view from plan-to-pay-to-payroll.

Is Trace trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Trace is 71 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Trace raised?

Trace has raised a total of $3M in funding. The most recent round on record is Seed.

How many employees does Trace have?

Trace has approximately 3 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for Trace