
Spotify
A global audio streaming and media services provider.
About
Spotify is a Swedish audio streaming and media services provider founded in 2006. It offers digital music, podcast, and audiobook streaming, giving users access to millions of songs and other audio content from creators all over the world. Spotify operates on a freemium model, offering basic features for free with advertisements, and advanced features through a subscription-based premium service.
Listed competitors
Bandcamp provides a direct-to-fan marketplace for artists to sell music and merchandise, offering higher artist payouts and a strong community focus.
Apple Music is deeply integrated into the Apple ecosystem, offering a seamless experience for iPhone and Mac users.
Tidal focuses on high-fidelity audio quality and better artist payouts, appealing to audiophiles and artists seeking fairer compensation.
YouTube Music leverages YouTube's vast library of music videos and user-generated content, offering a unique visual and auditory experience.
Deezer offers a comprehensive audio experience, including music, podcasts, and audiobooks, with a strong focus on Hi-Fi streaming.
SoundCloud is a platform for emerging artists and independent creators, offering a vast library of user-uploaded content and direct fan support.
Amazon Music offers a large catalog of music and is often bundled with Amazon Prime, providing added value for existing Amazon customers.
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Key facts
- Website
- spotify.com
- Headquarters
- Stockholm, Sweden
- Founded
- 2006
- Employees
- 18,703
- Total funding
- $2.0B (Debt Financing)
- Business model
- B2C
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 1 Mar 2016 | Debt Financing | $1.0B | ||
| 1 Jun 2015 | Series G | $526M | $8.5B | Goldman Sachs Investment Partners |
| 1 Nov 2013 | Series F | $250M | ||
| 15 Nov 2012 | Series E | $100M | ||
| 17 Jun 2011 | Series D | $100M | ||
| 1 Feb 2010 | Series C | $16M | ||
| 4 Aug 2009 | Series B | $50M |
Tech stack
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- CMS / Builders
- Salesforce
- Hosting
- Google Cloud
- Email provider
- Google Workspace
Spotify scores 96. Does yours?
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Frequently asked
What does Spotify do?
The company has expanded its offerings to include video podcasts, AI-powered features like AI DJ and AI-generated playlists, and even physical bookstores. Spotify is also involved in concert ticket booking and providing context about songs.
Is Spotify trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Spotify is 78 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Spotify raised?
Spotify has raised a total of $2.0B in funding. The most recent round on record is Debt Financing.
How many employees does Spotify have?
Spotify has approximately 18,703 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Spotify


