About
SOUS is an AI-powered growth platform designed to help independent food and beverage businesses thrive in the digital landscape. It addresses the challenges faced by restaurant operators, such as fragmented technology and reliance on third-party platforms with high commissions. SOUS builds AI agents that continuously work in the background to improve discoverability across digital and AI-driven platforms, convert online traffic into direct sales and engagement, and automate marketing, brand presence, and customer communication.
Key facts
At-a-glance profile data
- Website
- poweredbysous.com
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2022
- Total funding
- $4M (Seed)
- Business model
- B2B
SOUS pricing
| Product | Plan | Price | Includes |
|---|---|---|---|
| Powered by SOUS Commerce | Starter | €29 / month | 1 location, Pickup and delivery, Your own store design |
| Powered by SOUS Commerce | Launch | €159 / month | Multiple locations, €99 per month per extra location, Unlimited orders, Discounts and promotions |
| Powered by SOUS Commerce | Grow | From €799 / month | Dedicated account manager, White-glove onboarding and menu build, Monthly storefront optimisation |
| Powered by SOUS Spotlight | Spotlight | €159 / month | Rank higher on Google, Apple, ChatGPT and 30+ others, Manage data and opening times across every platform from one portal, Automatic Google posts |
Prices exclude VAT. Flexible monthly contract-free or 12-month annual rate billed monthly. Launch annual saves 20%. Starter first 60 days at 0€ with no commitment.
Prices exclude VAT. Flexible monthly or 12-month annual rate billed monthly. Annual saves 20%. Also included in full with Commerce Launch and Grow plans.
Plans as published by SOUS, checked September 2026. Current prices on poweredbysous.com
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 26 Mar 2026 | Seed | $4M | Seed + Speed Ventures |
Tech stack
Detected on poweredbysous.com, last scanned 11 Sept 2026. Run your own scan
- Analytics
- Google Tag Manager
- CMS / Builders
- Framer
- CDN
- Cloudflare
- Email provider
- Google Workspace
Frequently asked
What does SOUS do?
The platform acts as an end-to-end growth engine, supporting the entire customer journey from discovery to transaction and retention. It enables restaurants to increase visibility, sell directly to customers, and unlock additional revenue streams like takeaway, retail products, experiences, and subscriptions. SOUS integrates with existing restaurant tools to enhance the restaurant technology stack.
How much funding has SOUS raised?
SOUS has raised a total of $4M in funding. The most recent round on record is Seed.