Simplaex

Simplaex is the company behind the worlds most advanced Artificial Intelligence-powered user classification technology. As ads move through the programmatic supply chain, Simplaex aligns the ROI interests of the demand and supply side by creating a unified insight in understanding and valuation of consumer behavior. Following a seed-round in 2015 and a series-A in late 2016 by Target Partners, High-tech Grnderfonds and a private investor, Simplaex firmly established itself as a credible partner for Advertisers across the globe.The business grew exponentially, yet Simplaex struggled - similar to others in the industry - with the inefficiency and lack of transparency in the programmatic realm. It had become clear that the ecosystem as a whole was not on a path to reach its full potential.We decided that unless all players - publishers, advertisers and the consumer - can win nothing will change. So we went back to the drawing board and started working on RIVR.