Alternatives to Shein
The top E-commerce companies similar to Shein, ranked by relevance (named competitors first, then how closely their sectors overlap) and our 0-100 AI-readiness score. Each links to a full profile with funding and team.
BoohooFashion TechManchester, United Kingdom
Edikted50Fashion TechLos Angeles, United States
InditexRetailArteixo, Spain
Forever 21Fashion TechLos Angeles, United States
H&M22Stockholm, Sweden$250.0M- ZAZara2
Cider61E-commerceSingapore, Singapore$140.0M
Bombas67RetailNew York, US$168.4M
Stitch Fix63E-commerceSan Francisco, USA
Nike52Athletic FootwearBeaverton, United States$2.8B
Zeekit51RetailTel Aviv, Israel$9.0M
21 Buttons47Fashion TechBarcelona, Spain
Tise43E-commerceOslo, Norway$40.6M- STStyleShare41Social CommerceSeoul, South Korea
- DADabchy32Fashion TechTunis, Tunisia$1.0M
lululemon athletica21Fashion TechVancouver, Canada$195.0M
Aemetis15Climate TechCupertino, United States
UnderstanceApparelVancouver, Canada
Urban OutfittersApparel & Accessories RetailersPhiladelphia, United States
Meituan86E-commerceBeijing, China
Amazon81E-commerceSeattle, United States$35.0B
TikTok79Social MediaCulver City, United States$27.0B
Instagram75Social PlatformMenlo Park, United States$57.5M
Quince67E-commerceSan Francisco, United States$500.0M
Gymshark66RetailSolihull, United Kingdom$261.0M- MAMAЁLYS65E-commerceParis, France$30.0M
Syte63E-commerceTel Aviv, Israel$71.6M
StockX63E-commerceDetroit, United States$495.0M
Retrofit62Agentic AI$31.2M
Poizon61E-commerceShanghai, China$53.0M
Whatnot59MarketplaceLos Angeles, USA- FAFacily58Social CommerceSão Paulo, Brazil$367.0M
Karma58RetailNew York, United States$26.2M
Xiaohongshu57Social MediaShanghai, China$500.0M
Shopify55E-commerce PlatformOttawa, Canada$122.3M
Cymbio54RetailTel Aviv, Israel$27.0M- MEMeesho54Social CommerceBengaluru, India$1.2B
BuyWith54RetailNew York, United States$10.5M- DODonde54RetailNew York, United States$10.0M
Per Diem53RestaurantsNew York, United States
Mercari52E-commerceTokyo, Japan
Rebecca Minkoff51Apparel & FashionNew York, US$1.0M
Vivrelle50Fashion TechNew York, United States$134.0M
Coupang50E-commerceSeattle, USA$8.6B- CICityMall49E-commerceGurugram, India$155.0M
Taylor Stitch47RetailSan Francisco, US$2.0M
Bllush43Retail$1.2M
Scalez42E-commerce$3.0M- EVEverlane41E-commerceSan Francisco, United States$70.0M
Yaga39MarketplaceVilnius, Lithuania$11.0M
ZUMI37E-commerceNairobi, Kenya$600K- WAWabi37E-commerceSan Francisco, United States$95.0M
Ole37FashionNew York, United States$1.5M- ANanny36Fashion TechGurugram, India$1.1M
Roundforest35RetailTel Aviv, Israel
Patricia34ProptechTel Aviv, Israel
MySize343D$22.8M
True Religion Apparel33Fashion TechGardena, United States$27.5M- Dressed Software32E-commerce
Kitkoo30Generative AITel Aviv, Israel$1.0M
| Company | Sector | HQ | Funding | Score |
|---|---|---|---|---|
| Boohoo | Fashion Tech | Manchester, United Kingdom | — | — |
| Edikted | Fashion Tech | Los Angeles, United States | — | 50 |
| Inditex | Retail | Arteixo, Spain | — | — |
| Forever 21 | Fashion Tech | Los Angeles, United States | — | — |
| H&M | — | Stockholm, Sweden | $250.0M | 22 |
| ZAZara | — | — | — | 2 |
| Cider | E-commerce | Singapore, Singapore | $140.0M | 61 |
| Bombas | Retail | New York, US | $168.4M | 67 |
| Stitch Fix | E-commerce | San Francisco, USA | — | 63 |
| Nike | Athletic Footwear | Beaverton, United States | $2.8B | 52 |
| Zeekit | Retail | Tel Aviv, Israel | $9.0M | 51 |
| 21 Buttons | Fashion Tech | Barcelona, Spain | — | 47 |
| Tise | E-commerce | Oslo, Norway | $40.6M | 43 |
| STStyleShare | Social Commerce | Seoul, South Korea | — | 41 |
| DADabchy | Fashion Tech | Tunis, Tunisia | $1.0M | 32 |
| lululemon athletica | Fashion Tech | Vancouver, Canada | $195.0M | 21 |
| Aemetis | Climate Tech | Cupertino, United States | — | 15 |
| Understance | Apparel | Vancouver, Canada | — | — |
| Urban Outfitters | Apparel & Accessories Retailers | Philadelphia, United States | — | — |
| Meituan | E-commerce | Beijing, China | — | 86 |
| Amazon | E-commerce | Seattle, United States | $35.0B | 81 |
| TikTok | Social Media | Culver City, United States | $27.0B | 79 |
| Instagram | Social Platform | Menlo Park, United States | $57.5M | 75 |
| Quince | E-commerce | San Francisco, United States | $500.0M | 67 |
| Gymshark | Retail | Solihull, United Kingdom | $261.0M | 66 |
| MAMAЁLYS | E-commerce | Paris, France | $30.0M | 65 |
| Syte | E-commerce | Tel Aviv, Israel | $71.6M | 63 |
| StockX | E-commerce | Detroit, United States | $495.0M | 63 |
| Retrofit | Agentic AI | — | $31.2M | 62 |
| Poizon | E-commerce | Shanghai, China | $53.0M | 61 |
| Whatnot | Marketplace | Los Angeles, USA | — | 59 |
| FAFacily | Social Commerce | São Paulo, Brazil | $367.0M | 58 |
| Karma | Retail | New York, United States | $26.2M | 58 |
| Xiaohongshu | Social Media | Shanghai, China | $500.0M | 57 |
| Shopify | E-commerce Platform | Ottawa, Canada | $122.3M | 55 |
| Cymbio | Retail | Tel Aviv, Israel | $27.0M | 54 |
| MEMeesho | Social Commerce | Bengaluru, India | $1.2B | 54 |
| BuyWith | Retail | New York, United States | $10.5M | 54 |
| DODonde | Retail | New York, United States | $10.0M | 54 |
| Per Diem | Restaurants | New York, United States | — | 53 |
| Mercari | E-commerce | Tokyo, Japan | — | 52 |
| Rebecca Minkoff | Apparel & Fashion | New York, US | $1.0M | 51 |
| Vivrelle | Fashion Tech | New York, United States | $134.0M | 50 |
| Coupang | E-commerce | Seattle, USA | $8.6B | 50 |
| CICityMall | E-commerce | Gurugram, India | $155.0M | 49 |
| Taylor Stitch | Retail | San Francisco, US | $2.0M | 47 |
| Bllush | Retail | — | $1.2M | 43 |
| Scalez | E-commerce | — | $3.0M | 42 |
| EVEverlane | E-commerce | San Francisco, United States | $70.0M | 41 |
| Yaga | Marketplace | Vilnius, Lithuania | $11.0M | 39 |
| ZUMI | E-commerce | Nairobi, Kenya | $600K | 37 |
| WAWabi | E-commerce | San Francisco, United States | $95.0M | 37 |
| Ole | Fashion | New York, United States | $1.5M | 37 |
| ANanny | Fashion Tech | Gurugram, India | $1.1M | 36 |
| Roundforest | Retail | Tel Aviv, Israel | — | 35 |
| Patricia | Proptech | Tel Aviv, Israel | — | 34 |
| MySize | 3D | — | $22.8M | 34 |
| True Religion Apparel | Fashion Tech | Gardena, United States | $27.5M | 33 |
| E-commerce | — | — | 32 | |
| Kitkoo | Generative AI | Tel Aviv, Israel | $1.0M | 30 |