NRS Poultry Sustainability & Transformation is a subsidiary of IMPACT NRS which creates and develops scientific breakthroughs to tackle persistent global challenges in health, food production and agriculture. Impact NRS scientists and researchers work collaboratively with leading centers of excellence around the world, including in a joint venture with the Agriculture Research Organization (ARO) – the Ministry of agriculture of the State of Israel.NRS Poultry is led by industry experts and operates based on a joint venture with the Agriculture Research Organization (ARO) - the Ministry of Agriculture of the State of Israel. NRS Poultry Sustainability & Transformation specializes in identification through to expression of advantageous phenotypes (traits) of both broilers and layers in the poultry industry. Its flagship project is providing a sustainable, cost-saving way to end the culling of male chicks, by enabling the laying of eggs from which only non-GMO females hatch - the only viable method to end the slaughter of 7 billion chicks each year.Breeders can now benefit from an increase in production volume and efficiency by freeing up significant incubation space, without any changes to the manufacturing process or additional machinery; Significant cost reduction related to the egg sorting process (human and machine); And accelerate production process by reducing the volume of eggs transferred into incubators.