OUTFITTERY
About
Outfittery is a Berlin-based online personal shopping service founded in 2012 by Julia Bösch and Anna Alex. The platform combines human stylists with artificial intelligence to deliver personalized fashion recommendations to over 3 million customers across 10 European markets. In 2025, Outfittery merged with Spanish competitor Lookiero to form the Lookiero Outfittery Group, Europe's leading personalized online shopping platform.
Key facts
At-a-glance profile data
- Website
- outfittery.com
- Headquarters
- Berlin, Germany
- Founded
- 2012
- Employees
- 250
- Total funding
- $60M (Series B)
- Business model
- B2C SaaS
Tech stack
Detected on outfittery.com, last scanned 18 Sept 2026. Run your own scan
- Frontend
- Next.js
- Analytics
- Google Tag Manager
- Observability
- Sentry
- Support
- Zendesk
- Hosting
- AWS
- Email provider
- Google Workspace
- Email marketing
- SAP Emarsys
- Cookie consent
- OneTrust
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Frequently asked
How much funding has OUTFITTERY raised?
OUTFITTERY has raised a total of $60M in funding. The most recent round on record is Series B.
How many employees does OUTFITTERY have?
OUTFITTERY has approximately 250 people on record.