An online personal shopping platform using AI and human stylists to help customers find personalized fashion across Europe.
About
Outfittery is a Berlin-based online personal shopping service founded in 2012 by Julia Bösch and Anna Alex. The platform combines human stylists with artificial intelligence to deliver personalized fashion recommendations to over 3 million customers across 10 European markets. In 2025, Outfittery merged with Spanish competitor Lookiero to form the Lookiero Outfittery Group, Europe's leading personalized online shopping platform.
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250
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Frequently Asked Questions
What does OUTFITTERY do?
Outfittery is a Berlin-based online personal shopping service founded in 2012 by Julia Bösch and Anna Alex. The platform combines human stylists with artificial intelligence to deliver personalized fashion recommendations to over 3 million customers across 10 European markets. In 2025, Outfittery merged with Spanish competitor Lookiero to form the Lookiero Outfittery Group, Europe's leading personalized online shopping platform.
How much funding has OUTFITTERY raised?
OUTFITTERY has raised a total of $60M in funding. The most recent round on record is Series B.
Where is OUTFITTERY headquartered?
OUTFITTERY is headquartered in Berlin, Germany.
When was OUTFITTERY founded?
OUTFITTERY was founded in 2012.
What industry does OUTFITTERY operate in?
OUTFITTERY operates in Fashion Tech, E-commerce, Personalization, AI, Retail, Online Shopping.
How many employees does OUTFITTERY have?
OUTFITTERY has approximately 250 people on record.