Origins
Origins1About
What does Origins do?
Origins Natural Resources, Inc., trading as Origins, is an American cosmetics brand founded in 1990 by Leonard Lauder. It is one of the original brands of the Estée Lauder Companies, known for its natural skincare, hair care, makeup, and fragrance products. The company emphasizes clinically proven results, plant science, and 100% vegan formulations.
What is Origins's Effective Domain Rating?
StartupHub's Effective Domain Rating for Origins is 91 out of 100, measuring real cross-surface visibility in search engines and AI answers rather than claimed link authority. That is underrated against its Ahrefs Domain Rating of 66, meaning it surfaces in search and AI results more than its claimed authority alone would suggest.
Is Origins trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Origins is 50 out of 100, based on site security posture and privacy practices.
Where is Origins headquartered?
Origins is headquartered in Israel.
When was Origins founded?
Origins was founded in 2026.
What industry does Origins operate in?
Origins operates in Cosmetics, Skincare, Beauty, Natural Products, Personal Care, E-commerce.
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An entrant is a company tagged Beauty whose domain was first registered in the window, counted from registry records in the StartupHub directory. 1 of them registered in the last 30 days. Registry detection runs two to three weeks behind registration, so recent weeks are a floor.
How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.
Strength of the site’s backlink profile, on the industry-standard 0-100 scale. Licensed third-party data, not our opinion.
Our own read on real cross-surface visibility rather than raw backlink authority. A site can carry a high Domain Rating and still be invisible where people actually look, which is what this measures.
Whether this company is a safe place to put your data: security posture, privacy signals, and reputation evidence we could verify.
Star ratings come from visitors, one per person per profile, and are shown exactly as given: we do not weight, curate or filter them. Reviews are published in full alongside the rating that accompanied them.
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