Alternatives to Nike
The top Athletic Footwear companies similar to Nike, ranked by relevance (named competitors first, then how closely their sectors overlap) and our 0-100 AI-readiness score. Each links to a full profile with funding and team.
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Gymshark66RetailSolihull, United Kingdom$261.0MGlobal fitness apparel and accessories brand known for its strong social media presence and community focus.
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New Era Cap64RetailBuffalo, United States$1.5BGlobal lifestyle brand specializing in authentic sports heritage headwear and apparel.
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American Eagle Outfitters30Apparel RetailPittsburgh, United StatesA global specialty retailer offering on-trend apparel and accessories for young adults.
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Athletic apparel and lifestyle brand focused on quality, performance, and community.
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Mitchell & Ness9ApparelPhiladelphia, United StatesHeritage sports apparel and accessories brand, celebrating iconic moments and athletes.
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Shein86E-commerceNanjing, China$2.1BA global online fast-fashion retailer.
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Bombas67RetailNew York, US$168.4MComfort-focused apparel brand with a mission to donate one item for every item purchased.
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Quince67E-commerceSan Francisco, United States$500.0MDirect-to-consumer e-commerce brand offering high-quality goods at factory-direct prices.
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Zeekit51RetailTel Aviv, Israel$9.0MVirtual fitting room technology enabling shoppers to see themselves in online clothing.
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Taylor Stitch47RetailSan Francisco, US$2.0MResponsibly built menswear company crafting durable, timeless apparel for city and outdoor use.
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Amazon81E-commerceSeattle, United States$35.0BGlobal e-commerce, cloud computing, digital streaming, and artificial intelligence company.
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Shopify78E-commerce PlatformOttawa, Canada$122.3MShopify provides a leading e-commerce platform that enables businesses of all sizes to create online stores, manage products, process payments, and fulfill orders, simplifying digital sales globally.
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Stitch Fix63E-commerceSan Francisco, USAPersonal styling service delivering curated clothing and accessories.
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Inter IKEA Group70RetailDelft, Netherlands$13.4MGlobal retail company and franchisor of the IKEA concept, offering home furnishing products.
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DANA70FintechJakarta, Indonesia$200.0MAn all-in-one digital wallet to simplify daily transactions.
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MAЁLYS is an e-commerce fashion startup focused on personalized styling and curated collections.
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Affirm64FintechSan Francisco, United States$1.9BBuy Now, Pay Later (BNPL) service offering flexible payment options at checkout.
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Qogita64E-commerceTel Aviv, Israel$114.0MGlobal B2B wholesale platform connecting retailers with brands for diverse product sourcing.
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PrettyDamnQuick62RetailNew York, United States$31.0MPowers perfect customer delivery experiences for fast-growing Shopify DTC brands.
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ThredUp61E-commerceOakland, United States$303.9MOnline consignment and thrift store for buying and selling secondhand apparel, shoes, and accessories.
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Cider61E-commerceSingapore, Singapore$140.0MA global, trend-driven fashion brand democratizing access to quality, affordable style.
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Scalapay61FintechMilan, Italy$781.5MScalapay is a leading European buy-now-pay-later (BNPL) platform offering interest-free installment payments.
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lululemon athletica21Fashion TechVancouver, Canada$195.0MAthletic apparel company known for its yoga-inspired activewear and accessories.
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Feetures60FootwearHickory, United States$1.5MFamily-owned company creating high-performance, anatomically designed socks for athletes and everyday wear.
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Karma58RetailNew York, United States$26.2MAI-powered shopping assistant and network for personalized deals and product discovery.
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Sezzle56FintechMinneapolis, United States$285.0MSezzle is a buy now, pay later (BNPL) platform offering interest-free installment plans for online and in-store purchases.
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Stash55FintechNew York City, United States$460.5MA fintech company offering a subscription-based platform for micro-investing, financial advice, and wealth-building tools.
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Stor.ai55E-commerceTel Aviv, Israel$21.0MStor.ai provides regional grocers and retailers with a unified e-commerce platform for online ordering, operational excellence, and customer engagement.
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Finally54Retail$12.0MOperates robotic micro-fulfillment centers for profitable online grocery delivery.
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Scapia54FintechBengaluru, India$63.0MTravel booking platform combined with co-branded credit cards and mobile payments.
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AI-powered visual search engine for fashion, connecting shoppers to exact outfits.
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Hardloop54E-commerceAnnecy, France$7.2MOnline retailer of sports goods and adventure discovery platform.
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Cymbio54RetailTel Aviv, Israel$27.0MDigital sales growth platform automating brand collaborations with retail, marketplace, and social commerce partners.
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Traveloka54Travel TechJakarta, Indonesia$606.0MSoutheast Asia's leading travel and lifestyle superapp, offering flights, hotels, experiences, and financial services.
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Online grocery platform focused on value-conscious Indian consumers, leveraging a community group buying model.
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TNG Shopper37RetailRetail consumption platform enabling brick-and-mortar stores to become hybrid e-commerce seamlessly.
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Kitkoo51Generative AITel Aviv, Israel$1.0MFashion on demand platform leveraging generative AI for personalized apparel creation.
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Shelfy.io51RetailRamat Gan, Israel$15.0MA white-label mobile commerce platform for retailers to build native iOS and Android apps with a patented shelf-based interface.
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Coupang50E-commerceSeattle, USA$8.6BThe "Amazon of South Korea" offering a wide range of products and services.
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A fashion-tech brand offering trend-led, accessible luxury apparel for women.
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Fresh Direct49FoodTechNew York, United States$100.0MOnline grocery delivery service offering fresh, high-quality food and groceries directly to customers.
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doublesoul49ApparelNew York City, United States$2.1MCreative, comfortable, and sustainable socks designed for self-expression and everyday wear.
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Bllush49RetailBerlin, Germany$1.2MAI-powered platform for fashion and interior design retailers to publish licensed content.
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Buy Now, Pay Later (BNPL) platform enabling flexible installment payments for consumers.
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eToro85FintechLimassol, Cyprus$524.0MeToro is a social investing platform enabling users to trade stocks, crypto, and ETFs, and copy top-performing investors.
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Houzz85ProptechPalo Alto, United States$448.6MAn online platform and marketplace connecting homeowners with home design professionals, renovation contractors, and home furnishing products.
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Wayfair85E-commerceBoston, United States$593.0MAn online marketplace for home goods, furniture, and decor, connecting customers with global suppliers.
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Global e-commerce platform connecting buyers and sellers.
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Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies.
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Monos45Consumer AppVancouver, Canada$40.0MA direct-to-consumer luggage and travel accessories brand focused on design, quality, and accessibility.
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Belle AI30RetailTel Aviv, IsraelAutomated demand forecasting solution for retail and e-commerce businesses.
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ZUMI43E-commerceNairobi, Kenya$600KAn e-commerce marketplace for fashion wholesalers and retailers in Africa.
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Zip (Formerly Quadpay)43FintechSydney, Australia$1.3BBuy Now, Pay Later (BNPL) service formerly known as Quadpay, enabling installment payments for online and in-store purchases.
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Quay28ShippingMelbourne, AustraliaQuay Australia is a global eyewear brand known for its fashion-forward sunglasses and prescription glasses.
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Direct-to-consumer apparel brand focused on ethical manufacturing and transparent pricing.
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Scalez42E-commerce$3.0MMarketplace for knowledge experts, starting with personal stylists, augmented by AI.
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TikTok81Social MediaCulver City, United States$27.0BTikTok is a short-form video platform that enables users to create, share, and discover entertaining content globally.
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A luxury group building an ecosystem of commerce, culture, media, and fashion.
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Feelter39Retail$4.1ME-commerce engine bridging social networking and e-commerce to maximize business potential.
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DoorDash78Food DeliverySan Francisco, United States$2.4BDoorDash is the largest food delivery platform in the US, connecting consumers with restaurants and convenience stores through on-demand delivery.