Adidas
About
Adidas AG is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. Founded by Adolf Dassler in 1949, the company is the largest sportswear manufacturer in Europe and the second largest in the world. Adidas is known for its performance innovation, iconic three-stripe logo, and extensive history of sponsoring athletes and sporting events.
Key facts
At-a-glance profile data
- Website
- adidas.com
- Headquarters
- Herzogenaurach, Germany
- Founded
- 1949
- Total funding
- -
- Business model
- B2C
Tech stack
Detected on adidas.com, last scanned 28 Sept 2026. Run your own scan
- Analytics
- AppsFlyer, Qualtrics
- CMS / Builders
- Salesforce
- Email provider
- Microsoft 365
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