Muse
Agent58Agent Readiness: 58/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust90Data Trust: 90/100. Top 25%. Measured by StartupHub.ai. Median 61.Consumer neurotechnology company developing brain-sensing headbands for meditation, relaxation, and sleep optimization.
About
Muse develops EEG and fNIRS brain-sensing headbands that provide real-time neurofeedback to enhance focus, build cognitive endurance, and optimize sleep. Their products, including Muse S Athena and Muse 2, are paired with a mobile app and an AI coach to help users train their brains for improved mental fitness and recovery. Muse also serves industry-leading institutions for brainwave data research.
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Key facts
- Website
- choosemuse.com
- Headquarters
- Toronto, Canada
- Founded
- 2007
- Total funding
- $10M (Series C)
- Business model
- B2C
Muse pricing
| Product | Plan | Price |
|---|---|---|
| Muse S Athena | Muse S Athena + 1 year of Premium BundleIncludes free meditation and basic sleep tracking, Includes 1 year of Premium | $539.00 one-time |
| Muse 2 | Muse 2 + 1 year of Premium BundleIncludes free meditation, Includes 1 year of Premium | $309.00 one-time |
| Muse Premium | Free with deviceSleep tracking, Sleep Assist, Deep Sleep Boost | $0 / forever |
| Muse Premium | MonthlyEverything in Free, Enso AI Coach, Alpha Peak | $12.99 / month |
| Muse Premium | AnnualEverything in Monthly, Best value, about $4.17/mo, Save 47% | $49.99 / year |
Premium add-on listed as $45/year in bundle description and as $49.99/yr Annual plan in comparison table. Device includes free tier forever with sleep tracking, Sleep Assist, Deep Sleep Boost and core meditations.
Premium add-on listed as $45/year in bundle description and as $49.99/yr Annual plan in comparison table.
Plans as published by Muse, checked September 2026. Current prices on choosemuse.com
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 11 Aug 2022 | Series C | $10M | BDC Capital, Alabaster, Export Development Canada |
Tech stack
Detected on choosemuse.com, last scanned 22 Oct 2026. Run your own scan
- Compliance
- GDPR, CCPA
- Frontend
- jQuery
- Auth
- Auth0
- Analytics
- Google Tag Manager, Hotjar, TikTok Pixel
- CMS / Builders
- Shopify
- CDN
- Cloudflare
- Email provider
- Google Workspace
- Email marketing
- Salesforce Pardot
Muse scores 75. Does yours?
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Frequently asked
Is Muse trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Muse is 90 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Muse raised?
Muse has raised a total of $10M in funding. The most recent round on record is Series C.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Muse
