Electra
Electra

Electra

Measured by AhrefsDR31Ahrefs DR: 31/100. Below median. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent45Agent Readiness: 45/100. Above median. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed34Site Speed: 34/100. Bottom 25%. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust84Data Trust: 84/100. Top 25%. Measured by StartupHub.ai. Median 61.

Electra is decarbonizing the iron and steel industry with clean-iron electrowinning technology.

2020ActiveTel Aviv, Israel

About

Electra offers an induction stove designed for home kitchens, featuring fast, powerful heat that plugs into a standard 120V outlet without requiring electrical upgrades. Its innovative design includes an air fryer mode, easy-to-clean glass top, and a built-in battery for off-peak charging, power boosts, and outage-proof cooking. Electra serves homeowners looking for a convenient, modern, and energy-efficient cooking solution.

Key facts

Website
electra.com
Headquarters
Tel Aviv, Israel
Founded
2020
Total funding
$301M (Venture Debt Facility)
Business model
B2B

Electra pricing

Plans and prices published by Electra
PlanPrice
Electra Induction Stove$3,999

Price is $3,999 before any tax rebates and does not include tax or shipping. 30% tax rebate of $1200 may apply.

Plans as published by Electra, checked October 2026.

Funding rounds

Funding rounds raised by Electra
DateRoundAmountLead investors
10 Mar 2026Venture Debt Facility$30MJ.P. Morgan Asset Management
24 Apr 2025Series B$186MCapricorn Investment Group, Temasek
1 Jan 2022Funding$85M

Tech stack

Detected on electra.com, last scanned 1 Nov 2026.

Payments
Stripe
Analytics
Google Analytics 4, Google Tag Manager, PostHog, Meta Pixel, Reddit Pixel
CMS / Builders
Webflow, Shopify
CDN
Cloudflare
Email provider
Google Workspace
Email marketing
Klaviyo
Booking / scheduling
Calendly
Video / media
Vimeo

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Frequently asked

Is Electra trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Electra is 84 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Electra raised?

Electra has raised a total of $301M in funding. The most recent round on record is Venture Debt Facility.

SEC filings, insider activity, nonprofit links and pay benchmarks for Electra:

Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules