Cello
Agent60Agent Readiness: 60/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust83Data Trust: 83/100. Top 25%. Measured by StartupHub.ai. Median 61.AI-powered referral platform for SaaS companies to automate user and partner programs.
About
Cello is an AI-powered platform designed to help SaaS companies optimize their Go-to-Market (GTM) strategies by automating user referral and partner programs. The platform provides tools and insights to improve sales, marketing, and customer success efforts through peer-to-peer referrals and affiliate programs. Cello focuses on seamless integration, automated payouts, and fraud detection to drive user-led growth.
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Key facts
- Website
- cello.so
- Headquarters
- Munich, Germany
- Founded
- 2022
- Total funding
- $9M (Seed)
- Business model
- B2B
Cello pricing
| Product | Plan | Price |
|---|---|---|
| User Referrals | StartUp to $10K referral ARR, Unlimited referrals, 1 campaign | $65 / month |
| User Referrals | GrowUp to $50K referral ARR, Unlimited referrals, Unlimited campaigns | $200 / month |
| User Referrals | ScaleUp to $100K referral ARR, Unlimited referrals, Unlimited campaigns | $750 / month |
| User Referrals | EnterpriseUnlimited referral ARR, Unlimited referrals, Unlimited campaigns | Custom / month |
| Partner Referrals | FreeUnlimited referrals, Unlimited referral ARR, All Partner features | $0 / month |
| Partner Referrals | PlusUnlimited referrals, Unlimited referral ARR, 3 partner campaigns | $80 / month |
| Partner Referrals | ProUnlimited referrals, Unlimited referral ARR, 10 partner campaigns | $280 / month |
| Partner Referrals | EnterpriseUnlimited referrals, Unlimited referral ARR, Unlimited partner campaigns | Custom / month |
Billed monthly. Start is 32% off and Grow is 33% off. All tiers include 0% transaction costs.
Billed monthly. Plus and Pro show 20% off. Transaction costs vary by tier and currency conversion is 0% on all tiers.
Plans as published by Cello, checked September 2026. Current prices on cello.so
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 1 Oct 2024 | Seed | $3M | |
| 21 Jul 2023 | Seed | $4M | HV Capital |
| 22 Sept 2022 | Pre-Seed | $2M | byFounders |
Tech stack
Detected on cello.so, last scanned 1 Aug 2026. Run your own scan
- Compliance
- GDPR, CCPA
- Analytics
- Google Tag Manager
- SEO
- Yoast SEO
- Support
- HubSpot
- CMS / Builders
- WordPress
- Hosting
- OVHcloud
- Email provider
- Google Workspace
Cello scores 77. Does yours?
That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.
Frequently asked
Is Cello trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Cello is 83 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Cello raised?
Cello has raised a total of $9M in funding. The most recent round on record is Seed.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Cello
